Schpell Loses Appeal in Norwegian Gambling Ad Case

Norway currently enforces tough restrictions when it comes to gambling marketing. With gambling ads prohibited, the country’s regulator, the Norwegian Gambling Authority (NGA), constantly monitors for potential violations and takes appropriate action. In one such recent case, a gambling operator lost its appeal with the country’s Lottery Appeals Board. The case in question revolves around [...]

currently enforces tough restrictions when it comes to . With gambling ads prohibited, the country’s regulator, the (NGA), constantly monitors for potential violations and takes appropriate action. In one such recent case, a .

The case in question revolves around , a gambling brand operated by , which was found to be in violation of the country’s gambling advertisement rules. Live Gambling Streams Breach Norway’s Gambling Ad Rules Earlier this year, an investigation by the NGA concluded that Schpell as well as via social media platforms, including , Twitch, Kick and others. Concerningly, the Authority found out that popular media influencers helped .

In light of the discovery of the NGA, Schpell, together with , and filed an appeal with the appeals body, the Lottery Appeals Board. On Tuesday, the Lottery Board confirmed that the companies’ appeal on NGA’s decision was . This ruling effectively .

Gambling Firms Need to Discontinue Their Illegal Marketing or Face Penalties In light of the outcome of the appeal, the within a specific deadline. The NGA gave the companies an “extended deadline” until . Until that date, they will have to , or they risk daily fines.

Per the announcement, Tiergarten Marketing, Schpell’s operator, would face ($22,400) daily fine, while Baris Entertainment and Viken Entertainment would have to pay ($4,500) per day. However, . “ “ , NGA’s lawyer, revealed that the gambling regulator now expects the companies to stop the promotion of illegal gambling.

She confirmed that Tiergarten Marketing, Baris Entertainment and Viken Entertainment have all with the request. Kjelsnes spoke about the have when it comes to reaching young audiences across Norway. She added: “The Lottery Board has done a thorough job.

Their decision is very clear, and there is no doubt that this marketing is illegal. We expect it to end.” The latest action isn’t the first or the last one for Norway’s gambling regulator.

Recently, the country reaffirmed its intention to investigate and for potential ethical breaches..