2 weeks Ago By Mihai Matei
Despite going through a rough patch and to investors, customers, and employees, not everything the company did this year was questionable. The tech giants launched some amazing products and led several initiatives and tech advancements. For these reasons, the global brand consultancy firm as a Global Top 5 brand in 2024.
This award marks Samsung's fifth consecutive yearly entry into Interbrand's Global Top 5 ranking. Impressively, Samsung's value in Interbrand's eyes has grown 62% since 2020, when Samsung first made the top 5 list. This year, Interbrand says Samsung's brand value reached $100.
8 billion after a 10% year-on-year increase. This improvement is attributed to a handful of technologies, but Samsung's advancements and approach to appear to have impressed Interbrand the most. Here's why Samsung is one of the most valuable brands in the world in 2024 Interbrand looked at Samsung's efforts in each business division, including mobile, networks, display, digital appliances, and semiconductors.
The consultancy firm recognized the company's advancements in each category, but AI took center stage. Some of the things that positively influenced Samsung's evaluation were the company's efforts to bring AI technologies to the market early through the series and enhance connected experiences through AI, expanding this tech to more devices like and . Furthermore, Samsung's semiconductor sector, particularly the memory division, embraced AI and developed new technologies for the AI era.
The company also implemented a consistent brand strategy globally, all the while maintaining its commitment to a more sustainable future. Here are the main key points that led to Samsung's brand value increasing in 2024 across multiple business divisions, according to Interbrand: In response to Interbrand ranking it the 5th most valuable global brand, Samsung Electronics said,.
