Samsung Launches Its First Top Load Washers With AI Features for Enhanced Performance and Efficiency

AI Wash, AI Energy Mode and AI VRT+TM combine to enable intelligent, efficient and quiet washing Samsung Electronics today announced the launch of the Bespoke AI Top Load Washer, its new 25-inch, 24-inch and 21-inch capacity top load washers that will be available in global markets. 1 These new models mark the first time Samsung is introducing AI technology to its top load washer category. With the three AI functions — AI Wash, AI Energy Mode and AI Vibration Reduction Technology Plus (VRT+TM) —, the new washing machines offer an intelligent, efficient and quiet washing experiences.

2 “We’re excited to expand our wide array of AI-driven washing technologies to the top-loading category, allowing a wider audience of various needs to benefit from a convenient washing experience,” said Jeong Seung Moon, EVP and Head of the R&D Team at Digital Appliances Business at Samsung Electronics. “With features like AI Wash, AI Energy Mode and AI VRT+TM, we’re delivering products that enhance the washing experience by improving fabric care, enhancing energy efficiency and making quieter operation more accessible for consumers.” AI Technolog y Delivers the Ultimate Wash ing Experience The new washing machines are equipped with Samsung’s AI Wash, 3 which intelligently senses the fabric type and weight to conveniently recommend the optimal settings for each load.



Based on the detected laundry conditions, the cycle uses an AI algorithm to recommend suitable settings like the water level, agitation intensity, and washing and rinsing times. For delicate items, AI Wash will gently wash to reduce wear and tear, enabling up to 25% more fabric protection. 4 For heavy duty fabrics, it will ensure an even, thorough wash without residue.

Additionally, users can take advantage of AI Energy Mode through SmartThings Energy, 5 which will allow them to reduce energy use by up to 20%. 6 AI VRT+TM technology ensures quieter operation while adjusting to various floor conditions. This advanced version of the VRT+TM system gathers a variety of signals sensed from the washer and sends it to an AI server, 7 which analyzes the type of floor the washer is placed on.

8 Using an AI algorithm, the server calculates the ideal settings and ensures the washer runs with less noise and vibration during the cycle, allowing users to have a more peaceful washing experience. Efficient Performance W ith EcobubbleTM The new top loaders also feature EcobubbleTM technology, which provides more effective cleaning performance while reducing fabric damage. This technology incorporates two key components: BubbleStormTM, a fan-like device which effectively dissolves detergent into a foam for quicker penetration into fabrics, and Dual StormTM, a pulsator that thoroughly mixes the bubbles and clothes together.

By combining these components, EcobubbleTM allows users to achieve a thorough wash using up to 25% less energy 9 and 14% less water. 10 It allows the detergent to blend into the fabric 2.5 times faster, 11 and also delivers up to 20% better fabric care, 12 reducing wear on clothes.

And for those who need to get their laundry done quickly, the Super Speed option can wash a load in just 31 minutes, 13 delivering 40% faster washing while still maintaining effective cleaning performance. Additional Features for Enhanced Performance The new washers also come equipped with SmartThings connectivity, enabling easy management of the washing machine remotely for more convenience. To ensure long-lasting durability and reliable performance, the Digital Inverter Motor is backed by a 20-year warranty.

14 Hygiene Steam and Stain Wash provide specialized cleaning solutions for exceptionally clean washing. 15 Hygiene Steam uses hot water and steam to eliminate up to 99.9% 16 of certain types of bacteria 17 and stubborn stains 18 without the need for pre-treatment.

Stain Wash, on the other hand, gives the option to use either warm or hot water to remove dirt and stains effectively, and it can clean everyday marks like sweat, at 40°C. 19 The new top load washers will roll out across various regions over the coming months. Available in five stylish colors — Black Caviar, Deep Charcoal, Lavender Gray, White and Brushed Navy 20 — these models are designed to meet the diverse needs of consumers around the globe and offer powerful performance and enhanced efficiency as part of a convenient, reliable washing experience.

1 The Bespoke AI Top Load Washer is launching in Korea, Taiwan, Hong Kong, Southeast Asia, Southwest Asia, Latin America, Middle East and Africa in 2025 2 Applied to WA80F******* models 3 Fabric sensing uses an AI algorithm to sense three fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use.

To prevent wear, wash like fabrics together. 4 Based on internal testing with WA80F/25, using IEC 3kg load (water level 6), comparing a normal cycle. Results may vary depending on the actual usage conditions.

5 AI Energy Modes is available on Normal, AI Wash, Super Clean, Jeans, Aqua Preserve, Towels, and Clean Wash cycles. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

6 Tested by Samsung on a WA80F/25 model with a 5kg load using AI Wash cycle and water level 6. Results provided to and interpreted by Intertek. The washing cycle time may be increased when using AI Energy Mode.

7 A Wi-Fi connection is required. If a Wi-Fi connection is not available, it will use the washing machine’s internal algorithm. 8 Standalone installation and level adjustment required for the accurate operation.

9 Tested by Samsung with WA80F/25 16kg model with EcobubbleTM and Digital Inverter motor, using an IEC 3kg load (water level 4), comparing a normal cycle with EcobubbleTM and a normal cycle without EcobubbleTM. Results provided to and interpreted by Intertek. 10 Tested by Samsung with a 25” WA80F/25 16kg model with EcobubbleTM and Digital Inverter motor, using an IEC 3kg load (water level 4), comparing a normal cycle with EcobubbleTM and a normal cycle without EcobubbleTM.

Results provided to and interpreted by Intertek. Water savings are 13% on 24” washers and 11% on 21” washers. 11 Based on internal testing on the WA80F/25 16kg model, using Artificially Soiled Fabric (EMPA 120), compared to a Samsung conventional washing machine.

Results may vary depending on the actual usage conditions. 12 Based on the severity of washing action index of the WA80F/25 16kg model, compared to a Samsung conventional washing machine. Results may vary depending on the actual usage conditions.

13 Based on internal testing. A Normal wash can be completed in as little as 31 minutes using Super Speed at the default settings with a 3kg load, compared to 54 minutes in a Samsung washing machine without Super Speed. Results may vary depending on the actual usage conditions.

The Super Speed cycle takes 31 minutes on 25” and 24” models, and 29 minutes on 21” models. 14 As of April 2024, the 20 year parts warranty is only applicable to the inverter motor. 15 This feature is not available in North America.

16 Available when washing laundry loads of up to 3kg on 25” and 24” models, and 2kg on 21” models. Recommended to wash colorfast fabrics and heavily soiled laundry. Avoid clothes prone to fading or bleeding colors.

17 Based on the Intertek test report on a WA80F/25 model for the Hygiene Steam cycle. Removes 99.9% of certain bacteria, including Staphylococcus aureus and Escherichia coli.

Individual results may vary. 18 Based on internal testing. The optimal temperature may vary depending on the type and condition of the dirt and stains.

19 The optimal temperature may vary depending on the type and condition of the dirt and stains. 20 Available colors vary by market..