2 days Ago By Samsung Newsroom
Bespoke AI appliances with upgraded AI and screens, across multiple new product categories solve users’ burdensome problems at home ▲ Samsung DA held a global event to unveil its vision and new products. Samsung Electronics unveiled its refreshed “AI Home” vision and innovative appliance lineup at its global launch event, Welcome to Bespoke AI, in Seoul, Korea. With a focus on providing a more secure and intuitive user experience, the company introduced an AI Home experience, showcasing advanced AI features and a wider range of screen-enabled appliances.
Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics, opened the global press conference by introducing the company’s vision for creating an AI Home that harmoniously connects various devices and, as a result, caters to user needs in every room of the home. “Through our Bespoke AI appliances, Samsung has brought an AI Home to life that not only enhances everyday convenience but also enables energy savings and care,” said Jeong Seung Moon. “We will continue to expand the advanced AI Home to more households, leveraging smart screens, Bixby and Knox security.
” The 2025 Bespoke AI Appliance Lineup ▲ Samsung unveiled the new Bespoke AI appliances for 2025. During the event, Samsung introduced its Bespoke AI appliances for 2025, which bring new and innovative functionalities to solve users’ difficult problems. At the heart of the company’s vision is the AI Home display.
1 Built upon the innovation of the first introduction of the AI Home display last year, the AI Home with new size options has been expanded to a broad range of new products, such as Bespoke AI Refrigerators, the Bespoke AI Laundry Vented Combo, Washers and Dryers. 2 The 9-inch AI Home screen on the Bespoke AI Refrigerator lineup increases consumers’ options by offering a similar experience to what’s available on the larger AI Family HubTM screen. With the upgraded AI Vision Inside, 3 food management has been enhanced with new features such as automatic recognition of processed food items, 4 for models with the AI Family HubTM and those with the AI Home.
Through the 7-inch AI Home in the Bespoke AI Laundry, users can intuitively control the washing and drying cycles, as well as monitor and control other connected devices. 5 Moreover, the new Bespoke AI appliances bring enhanced features that adapt to consumer needs. For example, the Bespoke AI Hybrid Refrigerator utilizes AI to efficiently cool the inside of the fridge, detecting its current status and predicting internal temperature changes to effectively adapt cooling.
The Bespoke AI Laundry includes new functions to enhance consumer convenience, with new standalone models that have upgraded AI Wash and AI Dry to AI Wash+ and AI Dry+, 6 as well as models to be launched in Europe, using up to 55% less energy than class A minimum requirements for the washer. 7 Also, Samsung unveiled the new Bespoke AI Laundry Vented Combo, which is the first ever vented combo in its class. 8 It significantly reduces drying time, finishing both washing and drying in 68 minutes with its Super Speed cycle.
Samsung is continuing to innovate its vacuum cleaner lineup, as well. The cordless stick vacuum cleaner, the Bespoke AI Jet Ultra, will be launched with the world’s most powerful 9 suction power of up to 400W. 10 The upgraded AI Cleaning Mode 2.
0 11 classifies more diverse environments 12 like corners 13 and the type of carpets 14 for improved cleaning performance. Samsung also revealed the Bespoke AI Jet Bot Steam Ultra. 15 Not only is the robot vacuum cleaner designed to climb thresholds, but it is also enhanced with AI Object Recognition for complex environments, 16 which can recognize obstacles as small as 1cm, and even transparent liquids 17 for better cleaning results.
And when it encounters corners or walls, the brush pops out, allowing it to clean areas that can be difficult for typical robot vacuum cleaners to deal with. Samsung Home Appliances Bring Easy To Use, Care and Saving to Consumers Samsung elaborated further on its “AI Home” vision and its commitment to integrating AI across the connected experience to cater to diverse lifestyles — through the core benefits of Easy to Use, Care and Saving. Thanks to the adoption of the AI Home display, users will find it easier than ever to engage with the full functionality of their Bespoke AI appliances.
The smart screen is now an even better central control hub, even connecting third party devices through SmartThings without the need for a separate hub device. 18 Users can also utilize features like the refrigerators’ Daily Board to receive personalized information and better manage their day — or use Map View to effortlessly monitor and control other connected devices. The upgraded Bixby allows for easier control of appliances through voice commands and enhances usability through new features like Voice ID.
19 It personalizes services by recognizing the user’s voice, automatically switching to the Samsung account of the speaker and showing their calendar on the screen. And if that person also uses the low vision option on their Galaxy smartphone, it will be automatically synced to the screen for a better viewing experience. New SmartThings services were also introduced during the event, including Family Care, 20 which sends an alert to other family members if a user’s movement is not detected at the set time — or if there is no activity for a certain amount of time after the last activity.
It is also possible to use the robot vacuum cleaner to look for signs of an emergency, with all of this functionality being tightly secured by Samsung Knox. Continued Efforts To Deliver Reliable Experiences To complete its “AI Home” vision for 2025, Samsung shone a light on how it is pushing the boundaries of innovation, prioritizing a trusted experience for users. First, Samsung will apply enhanced Knox security to devices across the lineup so that users will be able to enjoy their AI Home experience with peace of mind.
This year in particular, Trust Chain, which is part of Knox Matrix, is applied to all Wi-Fi enabled appliances launching in 2025. Users can continuously monitor products’ security status in real time through the dashboard. 21 Knox Vault is also applied to home appliances for the first time, 22 storing particularly sensitive user information, such as passwords and authentication information, in a separate hardware chip to ensure protection.
Furthermore, to protect against the potential of future quantum attacks, Samsung’s security is also equipped with post-quantum cryptography (PQC), a part of Knox Matrix Credential Sync, for its screen-applied products. 23 Another key priority for Samsung is making sure that customers can use the latest software features on their existing appliances without buying new ones. With Smart Forward, 24 the software update service through SmartThings, Samsung continuously updates its appliances with new features to enhance the consumer experience.
Samsung is also actively improving product maintenance. SmartThings Home Care utilizes AI to diagnose each appliance’s status, and if signs of malfunction are detected, it sends a notification in advance. In addition, a technical support representative can provide guidance on remote measures based on pre-diagnosis results.
25 This support feature has already expanded to more countries, including France, Netherlands and Canada, following Korea and the United States. By integrating all of these wide-ranging initiatives, Samsung aims to create safer and more reliable smart home experiences that users can enjoy with comfort and peace of mind. 1 AI Home display refers to the 7′′ or 9′′ LCD screen on the product.
Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
2 AI Home is available on select models, and its availability may vary by region. 3 Available on select T-Type and French Door refrigerator models. As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and veggies.
If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.
4 AI Vision Inside will recognize and recommend that users save processed food items that have been placed inside multiple times, allowing up to 50 items to be saved with the designated name. Processed foods are limited to those that keep a certain packaged form. AI Home recommends saving the item after it has been input more than 4 times during 30 days.
5 A Wi-Fi connection and a Samsung account are required. Third-party devices must be SmartThings compatible. 6 Based on an advanced AI-created algorithm.
It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together. For US, the names of features are applied differently; AI OptiWash and AI OptiDry to AI OptiWash+ and AI OptiDry+.
7 Based on Samsung internal testing. The energy consumption of this 9KG model is EEI 21.8, which is 55% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9KG models).
Energy ratings tested with Eco 40-60 program, 55% savings tested with Eco 40-60 program. 8 Among 27” vented washer/dryers. Sold only in the U.
S., Canada and Mexico. 9 Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.
5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG.
Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute. 10 Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.
8 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min.
11 The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App. The operation of AI Cleaning mode 2.
0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or Wi-Fi connection is unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby.
To enable continuous function updates, keep Wi-Fi on in the house on at all times. 12 The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions. 13 When used with Slim LED Brush+.
Corner and floor-wall joint detection only operates in hard floor environments. “Corner” refers to the area where two flat and closed walls meet. The suction power increases about 2-3.
5 seconds after the brush is pressed against the wall. If the brush contacts only one side of the corner or if there is a gap in the corner, it may not be recognized as a corner, and the recognition accuracy and reaction speed may vary depending on the wall shape and actual usage environment. 14 When used with Active Dual Brush.
15 Product features are still in development and may change. It does not guarantee final specifications. 16 Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information.
New datasets may be introduced to our learning model from time to time to enhance its accuracy. 17 A liquid spill is defined as having a size of 7cm x 7cm or larger. Identification may be affected by the size of the stain or the environmental conditions of the floor, such as the floor pattern.
18 Available in the refrigerators’ 32” AI Family Hub and/or 9” AI Home. A Wi-Fi connection and a Samsung account are required. All products must be connected to SmartThings.
Only 3rd party devices that are compatible with SmartThings can be registered. 19 Bixby availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (U.
K.), English (U.S.
), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil). Voice ID will be available starting May of 2025 through Smart Forward update. Launch date may differ according to region and country.
Bixby activated Samsung Account is required. Up to six accounts can be registered per device. To increase the accuracy of identifying each voice, it is recommended for you to register your voice in quiet surroundings.
Voice ID is done based on the tone of voice used during registration process. Any change or modification to your voice may lead to misidentification. 20 Appliance must support Wi-Fi and connect to SmartThings to activate service.
Users can activate the service on the SmartThings. 21 Trust Chain Dashboard is applied to appliances with 7-inch or 9-inch AI Home, and AI Family HubTM screen launching in 2025. 22 Knox Vault is applied to Bespoke AI Jet Bot Steam Ultra and appliances with 7-inch or 9-inch AI Home, and AI Family HubTM screen launching in 2025, except Bespoke AI Oven.
23 PQC is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screenTM launching in 2025, except Bespoke AI Oven. 24 Smart Forward updates are available for software only, and for models released after 2017 that are equipped with standardized OCF protocol. Adequate hardware specifications may be required for certain updates.
Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. 25 Applicable to appliances launched after 2018 and is supported on models with standardized OCF protocol released from 2018 onward.
Supported features may vary according to region and country. Appliance must support Wi-Fi and connect to SmartThings to activate service..
