Samsung Electronics to Unveil New TV with 3D Audio Tech Co-developed with Google at CES 2025

Samsung Electronics Co.’s new Neo QLED 8K TV with Eclipsa Audio technology (Image courtesy of Yonhap) SEOUL, Jan. 3 (Korea Bizwire) — Samsung Electronics Co.

said Friday it will unveil a new television featuring new three-dimensional audio technology developed in partnership with Google at the upcoming CES 2025. The 3D audio technology, Eclipsa Audio, will be integrated into its 2025 TV and soundbar lineup to be premiered at this year’s CES starting on Tuesday in Las Vegas, according to Samsung Electronics. The technology creates an immersive 3D sound experience by dynamically adjusting audio data, such as sound location, intensity, and spatial reflections.



It is based on the Immersive Audio Model and Formats, an advanced 3D spatial audio technology that was adopted by the Alliance for Open Media (AOM) in October 2023. AOM includes global big tech such as Samsung Electronics and Google. Samsung Electronics will be the first in the industry to implement this technology, incorporating it across its 2025 TV lineup, ranging from the Crystal UHD series to the premium flagship Neo QLED 8K models.

Samsung Electronics said viewers using its 2025 devices will be able to enjoy YouTube videos enhanced with the Eclipsa Audio technology. To maintain consistent audio quality, Samsung and Google are collaborating with Korea’s Telecommunications Technology Association (TTA) to establish a certification program for devices utilizing Eclipsa Audio. “We are proud to lead the industry with the integration of Eclipsa Audio into our 2025 TV and soundbar lineup,” Vice Chairman Son Tae-young said.

“This innovation opens new possibilities for immersive audio experiences and reinforces our commitment to shaping the future of home entertainment.” (Yonhap).