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EXCLUSIVE Sam Faiers' collagen company rakes in £26m after enlisting A-list stars as celebrities swap brand deals for wellness brands Have YOU got a story? Email [email protected] By LAURA PARKIN FOR MAILONLINE Published: 12:15, 2 April 2025 | Updated: 12:15, 2 April 2025 e-mail View comments She rose to fame on TOWIE before becoming a household name with her hit reality show The Mummy Diaries. Now, Sam Faiers has built one of the UK’s fastest-growing wellness brands, Revive Collagen, which is now stocked in over 4,000 stores across the globe.
She co-founded the brand in August 2020 alongside her long-time business manager John Bailey, and still owns the majority stake in the company. Revive Collagen, which sells ready-to-drink liquid collagen supplements, has exploded in popularity, becoming Europe’s fastest-growing collagen brand. Sam has also brought serious star power to the table, enlisting Amanda Holden and A-list hair stylist Chris Appleton, the man behind Kim Kardashian and JLo ’s iconic looks, as faces of the brand.
Sam joins a long list of celebrities who have swapped brand deals for wellness brands, joining the likes of Coleen Rooney and Holly Willoughby after Gwyneth Paltrow saw huge success with her brand, Goop. Sam Faiers has built one of the UK’s fastest-growing wellness brands, Revive Collagen, which is now stocked in over 4,000 stores across the globe She co-founded the brand in August 2020 alongside her long-time business manager John Bailey, and still owns the majority stake in the company A source close to the star said: 'While other celebs were signing branding deals for easy money, Sam put her entire life savings on the line. 'Her and her team have built Revive Collagen from the ground up and it’s been profitable since day one.
' 'With a huge US launch on the horizon later this year, including launching into more than 6,000 retail stores, the brand is now forecasting over £100 million in revenue in the next couple of years. 'Sam’s firmly got her eye on becoming one of the country’s most successful self-made businesswomen.' The star's beauty company has also been endorsed by celebrities such as Oti Mabuse and Paloma Faith.
The MailOnline previously reported that Sam and her sister Billie have signed a brand-new deal with ITV, which will follow Faiers’ life and growing business empire. The series is due to air later this year. Elsewhere, Coleen credited her glowing complexion to Applied Nutrition's collagen products, which she took before jetting off to film I'm A Celeb in Australia.
She said: 'I've had so many lovely messages about my skin since leaving the jungle and how I managed to stay looking so fresh despite some of the most horrendous challenges!' Revive Collagen, which sells ready-to-drink liquid collagen supplements, has exploded in popularity, becoming Europe’s fastest-growing collagen brand Sam has also brought serious star power to the table, enlisting Amanda Holden (left) and A-list hair stylist Chris Appleton as faces of the brand A source said: 'With a huge US launch on the horizon, including launching into over 6,000 stores, the brand is now forecasting over £100 million in revenue in the next couple of years' Hairstylist Chris was announced as Revive Collagen's global brand ambassador in November 2023 at a Revive Collagen event at Nobu Malibu The range, which includes Coleen's signature Collagen Powder, Debloat, and Immunity supplements, is designed to promote a healthier lifestyle with a focus on skin, hair, and overall wellness. It launched in the UK in January and has been a massive hit. Coleen, and partners at the global nutrition brand Applied Nutrition, are hoping it will be as popular in Ireland.
Known for her active lifestyle and passion for wellness, Coleen has long been dedicated to supporting her health and appearance, which she attributes to high-quality supplements. Former This Morning host Holly owns wellness and lifestyle brand Wylde Moon. Selling exotic candles, 'wax melts' and 'diffusers', the brand has been compared to Goop, the brand launched by Oscar-winning Hollywood actress Paltrow in 2008 and has been valued at £200million.
Holly, who used to present ITV's This Morning with Phillip Schofield, is prominent in the firm's online marketing, posing on the website. Holly launched her Goop-esque lifestyle brand in September 2021 and it currently sells candles and perfume. The site contains beauty and style advice and a section on spirituality where readers are advised on crystals, healing and auras.
The TV presenter said that the idea to launch her own lifestyle brand came to her in 2018 when she was in Australia hosting I'm A Celebrity alongside Declan Donnelly. She said: 'I've always been fascinated with the moon, space, shooting stars and looking up. 'On holiday, I spend more time on the sun lounger at night than during the day.
The moon is always there – like the sun– no matter where you are in the world. 'I'd lost a part of who I was and that rediscovery has led me here, to a whole new place of beauty and power.' Elsewhere, Coleen credited her glowing complexion to Applied Nutrition's collagen products, which she took before jetting off to film I'm A Celeb in Australia She said: 'I've had so many lovely messages about my skin since leaving the jungle and how I managed to stay looking so fresh despite some of the most horrendous challenges!' Holly Willoughby launched her Goop-esque lifestyle brand in September 2021 and it currently sells candles and perfume The site contains beauty and style advice and a section on spirituality where readers are advised on crystals, healing and auras When Gwyneth launched Goop 16 years go as a weekly newsletter, it seemed to generate fans and critics in equal measure with some eyebrow raising products The actress had famously listed a $75 candle, cheekily named 'This Smells Like My Vagina', for sale in her online Goop shop When Gwyneth launched Goop 16 years go as a weekly newsletter, it seemed to generate fans and critics in equal measure with some eyebrow raising products including sex dust and libido boosting supplements, vampire repellent and scented candles, one of which was billed as smelling like Paltrow's orgasm.
The actress had famously listed a $75 candle, cheekily named 'This Smells Like My Vagina', for sale in her online Goop shop and revealed that the geranium, citrus bergamot and cedar scented candle originally started as a joke. According to the product's description: 'This candle started as a joke between perfumer Douglas Little and GP—the two were working on a fragrance, and she blurted out, 'Uhhh..
this smells like a vagina'—but evolved into a funny, gorgeous, sexy, and beautifully unexpected scent. The actress had also previously advised readers to purchase a $15,000 24k gold vibrator and vaginal jade eggs. But Gwyneth has seemingly had no trouble pulling in the big bucks having raised more than $140 million in capital from blue-chip firms She has that she started to feel uncomfortable accepting so much venture capital funding.
'You start fielding questions about scale, especially if you've taken VC money. And that's where I think it can be very, very difficult. And frankly, where I've made mistakes along the way,' Gwyneth said during a Forbes conference last September.
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