2 days Ago By S. BIRRUNTHA
KUALA LUMPUR: TikTok Shop reported a 100 per cent growth in sales involving Malaysian micro, small and medium enterprises (MSMEs), brands and affiliate creators during its recent Raikan Raya 2025 campaign. The spike was driven by a broader mix of sellers and affiliate creators using the platform, with more than 1.7 million local sellers and over three million affiliate creators participating in the campaign.
According to TikTok, customer order volume during the campaign more than doubled compared to regular periods. Sales of authentic and premium brands through TikTok Shop Mall also outpaced the overall platform growth, increasing at a rate nearly 1.2 times higher year-on-year (YoY).
Strong consumer demand was evident in key festive products, with Muslim fashion, beauty and personal care, food and beverages, topping the list as the best-performing categories during Raya and Ramadan this year. TikTok Shop Malaysia strategic partnerships director Nur Azre Abdul Aziz said the 100 per cent YoY sales growth of Malaysian MSMEs, creators, and brands reflects the platform's growing community, higher consumer purchasing power and stronger public-private collaboration. "TikTok Shop remains committed to helping more Malaysians build sustainable livelihoods through e-commerce as we continue this momentum," she said in a statement today.
Among TikTok Malaysia's top-performing affiliate creators and sellers include Anas Zahrin, Khairul Aming, ELGINI Malaysia, Bulan Bintang, Nur Food, Skintific Malaysia, GOOJODOQ Malaysia and LadyBossRafa. Bulan Bintang founder Azzim Zahid Azmi said the platform has allowed the company to go beyond traditional retail, turning festive campaigns into meaningful connections with customers. "TikTok Shop isn't just a sales channel, it is where commerce meets culture, storytelling, and real-time engagement.
"We are honoured to grow alongside an e-commerce platform that champions Malaysian homegrown brands," he said.© New Straits Times Press (M) Bhd.
