2 days Ago By Preddingerrr
Rolex is rolling into 2025 hot with a price hike on its gold models. For those who bought new models at retail last year, that’s good news, but for those still on the Crown’s seemingly eternal waitlists, that could mean paying more when the time comes to collect on your long-awaited timekeeper. Hard-to-get and expensive references are becoming even more out of reach.
Last year’s gold releases saw price increases of around 9 to 11 percent. The Rolex Deepsea—the company’s shockingly heavy dive watch with an equally hefty price to match—went up from $52,100 in 2024 to $58,000 today for an 11.33% climb.
Meanwhile, Everose models, such as the Rolex Day-Date 40 Ref. 228235 and the Sky-Dweller Ref. 336935, rose 11.
57% and 9.26%, respectively, for new price tags of $46,300 for the Day-Date and $57,800 for the Sky-Dweller. That’s almost $5,000 more for each and that doesn’t factor in taxes.
It’s not a price hike just because they’re Rolex, and they can ...
although they could certainly get away with it. This is due to the continuing rise of the precious metal industry globally. In 2024, gold prices rose by nearly 40% with both consumers and countries betting on the investment due to varying factors from worldwide instability.
At the beginning of last year, gold was roughly $2,000 per ounce and was up to $2,800 by the end of the year. According to some jewelers we’ve spoken with, they expect the price of gold to continue to rise and, given Rolex is, on its own, a pretty steady value riser, getting in on its gold models, even at higher prices than last year, is probably a pretty good idea. That is if you can get your hands on them.
Pre-owned Rolex expert Paul Altieri of Bob’s Watches sees it for what is typically the driving factor in the watch world: rarity. “The Rolex price increases aren’t just an economic reaction,” he tells Robb Report . “It’s a recalibration of value in a world where craftsmanship and scarcity remain timeless currencies.
” As suspected, he adds that a price increase at Rolex nearly always equates to an increase in demand. In other words, it may be high time to follow up with your Rollie AD..
.again..
