Robert Irwin debuts as underwear model in new Bonds campaign

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"That's not a knife!"

The Robert Irwin glow-up is officially complete, with the late wildlife warrior Steve Irwin’s youngest child today launching a new sideline gig: Underwear model. I’m A Celeb co-host Irwin, 21, has been revealed as one of the new faces of Bonds Underwear, joining Australian rapper Tkay Maidza for a new campaign to push the Aussie brand further into the US market. Irwin’s shoot sees him wrapped in snakes and sporting a spider on his chest, wearing nothing but his Bonds undies.

Check out the full ad and the photos below:.