For many businesses today, efficiency is the new growth strategy. They are increasingly prioritizing that quality over expansion in an evolving economic landscape. Yet the decision to “right-size” a truck fleet isn’t about arbitrary reductions — it's about ensuring that each vehicle serves a strategic purpose, and that fleet size is aligned with demand, operational requirements, and cost-effectiveness.
The U.S. truck leasing and rental market was valued at approximately $3.
41 billion in 2023, and is projected to reach $4.97 billion by 2029, growing at a compound annual growth rate of 6.55% during that time.
Traditionally, fleet growth has been synonymous with business success. But with current economic indicators signaling higher operational costs and fluctuating fuel prices, managers are being prompted to reconsider the sustainability of maintaining oversized fleets. Right-sizing has become a focal point, especially as companies explore flexible, on-demand mobility strategies.
For fleet operators, this means reassessing fleet size to optimize productivity and control costs. Maintaining an oversized fleet can lead to multiple inefficiencies, including elevated ownership and leasing expense, increased maintenance and repair, excess fuel consumption, and operational complexities arising from managing a surplus of vehicles. A data-driven approach to fleet size can lead to significant cost savings and operational improvements.
Implementing a successful right-sizing strategy involves many of the following imperatives: Analyzing fleet utilization data . Utilize telematics and fleet management software to assess vehicle usage patterns. Metrics such as miles driven, idle time and trip frequency can identify underutilized vehicles.
Notably, 83% of fleet operators now use telematics to monitor such data. Adopting flexible mobility tools . Consider vehicle-sharing strategies that can significantly enhance fleet utilization, control budgets and reduce environmental impact.
A key component of this approach is mobility-as-a-service (MaaS), which integrates multiple transportation services into a single accessible platform. Implementing predictive maintenance. Use predictive maintenance technologies to anticipate and address vehicle issues before they lead to breakdowns, thereby reducing downtime and maintenance costs.
Aligning fleet composition with operational needs. Evaluate whether your fleet has the appropriate mix of vehicle types and sizes to meet current operational demands efficiently. This may involve replacing larger, less efficient vehicles with more fuel-efficient models, or integrating electric vehicles to help reduce emissions and fuel costs.
Integrating advanced fleet-management technologies. Embrace options such as artificial intelligence and the internet of things to enhance route planning, monitor driver behavior, and improve overall fleet efficiency. Integrating these technologies can change fleet management systems, leading to more informed decision-making and optimized operations.
Companies that effectively right-size their fleets benefit from cost savings, increased flexibility, and improved efficiency. They are better positioned to adapt to market changes without the burden of excess assets. The equipping of fleet operators and managers with the insights and tools needed to optimize operations is critical to business success.
If your fleet isn't optimized for efficiency, now is the time to act. Jeff Nieman is chief operating officer of Merchants Fleet ..
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Right-Sizing Your Fleet: Why More Vehicles Isn’t Always the Answer

Right-sizing of truck fleets has become a focal point, especially as companies explore flexible, on-demand mobility strategies.