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Retro football shirts score higher profits for Adidas - while sales of Rishi Sunak's favourite trainers soar By Daily Mail City & Finance Reporter Updated: 18:22 EDT, 29 October 2024 e-mail View comments Fan favourite: Adidas best-sellers include an £85 Germany 1996 Away Jersey (pictured) Adidas sales boomed this summer as vintage-style football shirts and trainers flew off the shelves. The German sportswear company said it enjoyed a better-than-expected third quarter thanks to both clothing and footwear divisions doing well. Sales rose 10 per cent in a sign that the group’s strategy to focus more on football has paid off.
The business highlighted its range of ‘retro-inspired third jerseys’ and kits featuring the Trefoil logo for major European football clubs. Best-sellers include an £85 Germany 1996 Away Jersey (pictured). Shoe sales rose 14 per cent, helped by its popular Samba and Gazelle ‘terrace’ shoes, whose fans include Rishi Sunak and Keir Starmer as well as celebrities such as Sienna Miller, Bella Hadid, Rihanna and Hailey Bieber.
Adidas boss Bjorn Gulden said: ‘The third quarter was a very strong quarter for us and again better than expected.’ RELATED ARTICLES Previous 1 Next Britain's growth calamity: The Government's prioritisation..
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