2 weeks Ago
Reliance Retail is entering the competitive quick commerce market in India. The company has brough back its launched quick commerce services in select areas of Navi Mumbai and Bengaluru through its ecommerce platform, JioMart . According to a report in Economic Times, Reliance Retail has initiated efforts to enter the thriving quick commerce market in a move that is set to escalate competition for Zomato-owned Blinkit , Swiggy Instamart and BigBasket , among others.
Initially focusing on grocery items, Reliance reportedly plans to expand its quick commerce offerings to include value fashion and small electronic products. The company will leverage its extensive network of stores, including Reliance Digital and Trends, to fulfill orders within 10-15 minutes or 30 minutes. How JioMart will be different from Blinkit, Swiggy Instamart and BigBasket To differentiate itself from competitors like Blinkit, Swiggy Instamart, and BigBasket, Reliance is not setting up dark stores or neighborhood warehouses.
Instead, the company will rely on its existing store network and acquired logistics service, Grab, to deliver orders. Reliance aims to attract customers by offering zero delivery fees, platform fees, and surge fees, regardless of the order value. The company will also focus on untapped smaller cities and towns where quick commerce operators have limited presence.
With a wider product range of 10,000-12,000 stock keeping units, Reliance aims to cover 1,150 cities spanning 5,000 pin codes. The company's strategy involves targeting a larger share of business from towns and smaller cities that have not been fully penetrated by quick commerce firms. By offering quick and convenient deliveries and a wider product selection, Reliance aims to compete effectively in the fast-growing quick commerce market.
While the company faces challenges in delivering orders within 30 minutes in large cities with high traffic, its deep pockets and aggressive approach could give it a significant advantage..
