2 days Ago
R Madhavan is concerned about Indian kids' obsession with K-pop, noting many now speak Korean fluently. His next film, Kesari: Chapter 2, releases on April 18. R Madhavan’s latest thoughts are something every parent—or honestly, anyone watching today’s pop culture shift—can relate to.
In a new interview, the actor shared how surprised (and a little concerned) he is to see Indian kids so hooked on K-pop that many are even speaking Korean fluently. Opening up about a trend that’s been on his mind lately, R Madhavan shared his thoughts on how deeply K-pop has influenced Indian kids. “In the South—and honestly, across most of India—K-pop has taken over popular culture," he told IndiaTV.
Madhavan pointed out that many children have picked up Korean and even use it as a sort of secret language to keep conversations hidden from their parents. “How did K-pop manage to seep into our culture like this? How did we lose our audience? What’s different about their storytelling?" he wondered aloud, adding with a laugh, “These questions are frying my brain right now." Madhavan was last seen in the Netflix film Test.
Madhavan also opened up about the hurdles today’s filmmakers are grappling with. The challenges, he pointed out, run deeper, touching everything from audience preferences to the cultural shifts shaping what people want to watch. “Back in the day, when we went to see a film in the theatres, we didn’t have many options in the food and beverages department.
it was either popcorn or samosa. But today, there is a huge decision that has to be made there," Madhavan said. He added, “You have to take your vehicle, park it in some place, pay for the parking, brave the weather, marshal your family to the theatre, rush through security, and just before you enter the theatre, there is the wafting fragrance of the popcorn, which I am not sure if it is really fresh.
" Madhavan also spoke about how mobile phones and menu options inside the theatre are also competing with the film. “Suddenly, you have a flash of light because someone is reading the menu. And some even order pani puri, and use their mobile phone to know what pani they are having.
We have to fight all this to get to your attention, and if god forbid, the film isn’t engaging...
then the parents are at loggerheads about the wastage of money, and then, one of them has to rush back to the parking just before the film ends to beat the rush of vehicles leaving the theatres. It is almost traumatic..
. and if you irrirate them with your film, then they are not going to forgive you." Apart from Test, R Madhavan has an exciting slate of films lined up.
Up next is Kesari: Chapter 2, where he’ll be seen sharing screen space with Akshay Kumar and Ananya Panday. The film is all set to release in theatres on April 18..
