2 weeks Ago
As quick commerce firms expand further into delivering apparel and lifestyle products in 10 minutes, they are looking to address one of the biggest pain points of online fashion shopping - returns and exchanges . Gurgaon-based Blinkit has started testing 10-minute returns and exchanges for apparel, footwear and a few other lifestyle items such as handbags, as per the information displayed on the company's app. Nexus Venture Partners-backed Zepto is also offering 72-hour exchanges for apparel products in case they are damaged or defective.
Quick commerce executives aware of the specifics also said that certain brands are also entering into store returns agreements - wherein a customer who has purchased a particular product from the quick commerce app can return the product at an authorised outlet of the said brand. According to industry estimates, around 25-30% of the orders in online fashion are subjected to returns as users look to replace products for want of correct sizes and fittings. ETtech Artificial Intelligence(AI) Java Programming with ChatGPT: Learn using Generative AI By - Metla Sudha Sekhar, Developer and Lead Instructor View Program Artificial Intelligence(AI) Basics of Generative AI : Unveiling Tomorrow's Innovations By - Metla Sudha Sekhar, Developer and Lead Instructor View Program Artificial Intelligence(AI) Generative AI for Dynamic Java Web Applications with ChatGPT By - Metla Sudha Sekhar, Developer and Lead Instructor View Program Artificial Intelligence(AI) Mastering C++ Fundamentals with Generative AI: A Hands-On By - Metla Sudha Sekhar, Developer and Lead Instructor View Program Artificial Intelligence(AI) Master in Python Language Quickly Using the ChatGPT Open AI By - Metla Sudha Sekhar, Developer and Lead Instructor View Program Office Productivity Zero to Hero in Microsoft Excel: Complete Excel guide 2024 By - Metla Sudha Sekhar, Developer and Lead Instructor View Program Astrology Vastu Shastra Course By - Sachenkumar Rai, Vastu Shashtri View Program Data Science SQL for Data Science along with Data Analytics and Data Visualization By - Metla Sudha Sekhar, Developer and Lead Instructor View Program Web Development A Comprehensive ASP.
NET Core MVC 6 Project Guide for 2024 By - Metla Sudha Sekhar, Developer and Lead Instructor View Program Office Productivity Mastering Microsoft Office: Word, Excel, PowerPoint, and 365 By - Metla Sudha Sekhar, Developer and Lead Instructor View Program Marketing Digital marketing - Wordpress Website Development By - Shraddha Somani, Digital Marketing Trainer, Consultant, Strategiest and Subject Matter expert View Program Web Development Mastering Full Stack Development: From Frontend to Backend Excellence By - Metla Sudha Sekhar, Developer and Lead Instructor View Program Finance Financial Literacy - TDS, Budget, Income Tax Act, GST, Indirect tax By - CA Rahul Gupta, CA with 10+ years of domain experience, trainer View Program Leadership Business Storytelling Masterclass By - Ameen Haque, Founder of Storywallahs View Program Future of Marketing & Branding Masterclass By - Dr. David Aaker, Professor at Haas School of Business View Program HR & People Management Human Potential and the Future of Employment By - Lynda Gratton, Co-chair of the World Economic Forum Council on Work, Wages and Job Creation, Professor of Management Practice View Program Strategy ESG and Business Sustainability Strategy By - Vipul Arora, Partner, ESG & Climate Solutions at Sattva Consulting Author I Speaker I Thought Leader View Program Finance Financial Reporting and Analytics By - Dr. C.
P. Gupta, Professor: Department of Finance and Business Economics, University of Delhi View Program Marketing Performance Marketing for eCommerce Brands By - Zafer Mukeri, Founder- Inara Marketers View Program "The biggest problem in online fashion shopping is ensuring proper fit and sizing..
.for quick commerce companies, effectively handling reverse logistics for returns and exchanges will be crucial for the operational success of 10-minute fashion deliveries," a founder of a direct-to-consumer (D2C) brand told ET. Quick commerce has made a limited foray into fashion products by selling basic apparel such as undergarments, tshirts, socks and kurtas in addition to footwear products such as flipflops and sandals.
Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories Also Read | Cash-rich quick commerce firms rush to grab dark store sites, personnel amid rapid growth According to a recent Elara Capital report, Blinkit's non-food category exposure is standing at 40% vs 33% for Instamart. Blinkit was able to offer 22,000 stock keeping units as against Instamart's 17,000, the report said. Zomato-owned Blinkit, Swiggy Instamart and Zepto - all of which entered the fashion category earlier this year - sell products of brands such as Adidas, Pepe, FabIndia, Jockey, Boldfit, XYXX, Paragon, Liberty and others.
"Fashion on quick commerce so far is mainly from the point of view of what the consumer might need in 10 minutes...
that in itself may not be a large set of use cases. This means there is no need for dark stores to store a large variety of SKUs. This may change going ahead, and maybe change temporarily during the festivals with seasonal items such as kurtas, saris, ethnic bottoms and others being in demand," a senior quick commerce executive said.
Rapid delivery of fashion is also picking up beyond the large quick commerce players. Also Read | ETtech In-depth: Quick commerce is diversifying fast. It won’t be easy Bengaluru-based startup Slikk, which makes 60-minute deliveries of a wide range of fashion items such as shirts, jackets, hoodies, trousers, trackpants, coords, women's dresses and nightwear, raised $300,000 in seed funding from Vaibhav Domkundwar's Better Capital to set up large format dark stores and expand the number of brands it offers.
.
