5 hours Ago
PETALING JAYA: The much-awaited results for the Putra Brand Awards (PBA) and Putra Aria Brand Awards (PABA) for 2024 have been finalised. Billed as the “People’s Choice Awards”, the awards organising chairman and senior adviser of the Association of Accredited Advertising Agents Malaysia (4As) Datuk Johnny Mun told StarBiz the board of governors met late October to endorse the results. “The research was conducted by Ipsos, which is a global leader in market research.
We have a record number of participants in the research numbering over 20,000 unique respondents with well over 65,000 responses. “This makes the PABA and PBA the most robust research event in the country and probably in Asia covering over 60 digital media platforms. “There are some surprises in the awards this year with some perennial winners being replaced by newcomers,” he added.
Mun said the survey covers multiple categories, allowing consumers to voice their opinions on their favourite brands in areas ranging from food and beverage to technology and personal care. He reiterated that this comprehensive approach provides a holistic view of consumer preferences and highlights brands that have successfully established strong connections with their audience. He said the award nights for PABA are on Jan 16 and for PBA on Jan 17.
Mun said the venue has shifted back to the iconic Majestic Hotel, Kuala Lumpur, to match the pomp and importance of the events. Mun is also calling marketers to buy their tables to celebrate the 15th instalment of the PBA and the third instalment of PABA to avoid disappointment. He added that for PABA, there are over 150 awards and for PBA over 160 awards.
Both awards are organised by the 4As in collaboration with Star Media Group Bhd . The event is supported by the Malaysian Advertisers Association, Media Specialists Association and Malaysian Digital Association and is endorsed as Brand Champion Partner by Malaysia External Trade Development Corp or Matrade. The Star is the official news partner for the awards.
The highlight for the PBA show would be the four special awards similar to last year. They are the Putra Most Enterprising Brand of the Year, Putra Malaysian Marketer of the Year, Putra Brand Personality Award and Putra Brand of the Year. There would also be the Putra Hall of Fame award, an accolade introduced in 2019 for brands that have won their respective categories for over 10 successive years.
The Putra Most Enterprising Brand of the Year award reflects outstanding achievements in developing a brand that has made strong inroads into the international market via product or service innovation; is committed to comprehensive marketing and communications programmes and demonstrates a strong corporate social responsibility (CSR) commitment. The Putra Brand Personality Award celebrates an outstanding individual with creativity, perseverance and persuasion that have made significant contributions to nation building. The Putra Malaysian Marketer of the Year accolade recognises a company, team or individual exhibiting overall excellence in marketing, innovation and creativity in brand building, while challenging conventional strategies in the product sector.
Lastly, the Putra Brand of the Year award is presented to the brand that best exemplifies continuous product innovation, commitment to brand building via communication and exhibits a strong sense of CSR..
