might be one of the biggest pop-culture brands on the planet, and the Pokemon Company is also aiming to set yet another Guinness World record, too. The company behind Pikachu and pals is teaming up with content creators across Europe to stage a Guinness World Record attempt for the longest live unboxing, and it'll be broadcasting it via and . The stream, which will take place over 24 hours later this month, is tied to the Scarlet and Violet - Surging Sparks Pokemon Trading Card Game set, which launched on Friday.
Will you be tuning in to watch? The ambitious stream kicks off at midday UK time on November 21, and runs until November 22, and will showcase thousands of Pokemon cards and a whole host of merch - including some unrevealed 'surprises and special products'. You'll be able to watch along via the Pokemon Company's and channels, with each offering opportunities to win prizes. As for Surging Sparks, the latest expansion to the long-running card game adds cards themed around the Terrarium in The Indigo Disk DLC for the latest Nintendo Switch games.
Believe it or not, The Pokemon Company already has a series of world records to its name. As of 2020, the Pokemon Red, Blue, and Green titles had sold over 31 million units to become the best-selling RPGs of all time, while Pokemon the Series is the longest-running anime series based on a videogame. Twitch Plays Pokemon, which saw over a million players play a single game of Pokemon Red back in 2014, also earned a world record for the most users to input a command to play a live streamed videogame.
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Pokemon set to break Guinness World Record with huge 24-hour livestream
The Pokemon Company is teaming up with content creators to stage a 24-hour unboxing live stream for its new Scarlet & Violet - Surging Sparks card set as you Gotta Catch 'Em All