PlayTime CARES for community building and social impact

PLAYTIME, one of the leading online entertainment platforms in the country, is committed to providing fun and excitement to the Filipino public and a strong sense of responsibility toward building and uplifting the quality of life of communities.The organization's corporate social responsibility (CSR) arm, PlayTime CARES (Community, Action, Relief, Empowerment and Sustainability) has engaged with several partners to exercise its mission and align its thrust toward effective, responsive and significant CARES initiatives.Assisting disaster-stricken communitiesPlayTime CARES has launched a partnership with the Alagang Kapatid Foundation Inc., the CSR arm of TV5, to provide urgent aid to communities in crisis.To initiate this collaboration, 1,000 kitchen starter sets — including essential household items — were distributed to victims of a fire in Tondo in December of 2024. This also included providing meals to support affected families, highlighting PlayTime CARES' proactive approach to disaster relief.Promoting active play with Gawad KalingaPlayTime CARES has also partnered with the Gawad Kalinga Community Development Foundation Inc. (GK) to enhance the quality of life of children in select GK communities through PlayTime Playgrounds. These playgrounds feature different activities to encourage interactive play, and are designed to promote holistic wellness and development.Enhancing disaster response capabilitiesIn its commitment to disaster preparedness, PlayTime CARES also provided relevant support to the Wilderness Search and Rescue Philippines (WISAR PH), a nonprofit organization that specializes in disaster response and rescue operations. Twenty-five sets of custom-made floodwater rescue equipment; safety gear such as helmets and life vests, and tools such as water rescue knives, throw bags and waterproof searchlights were donated and immediately utilized during WISAR PH's mountain search and technical rope rescue training, held in March of 2025.A commitment to meaningful social impactAs PlayTime grows and continues to innovate in the online entertainment landscape, its unwavering dedication to CSR remains a defining pillar of its success. With an expanding reach and growing list of partnerships, it has proved that entertainment and social responsibility could go hand in hand in addressing hunger, disaster relief, child development and public safety. PlayTime CARES is committed to creating positive and lasting change for Filipino communities, and to paving the way for a more inclusive and compassionate future.