Piyush Goyal unveils AI, machine learning-based trademark search tech for faster application clearance

Goyal claimed that the search technology will enable faster clearance of trademark applications and related conflicts in a more efficient and accurate manner.

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Commerce & Industry Minister Piyush Goyal has launched an Artificial Intelligence (AI) and Machine Learning (ML) based Trademark Search Technology and IP Saarthi Chatbot. Goyal claimed that the search technology will enable faster clearance of trademark applications and related conflicts in a more efficient and accurate manner. While he proposed the inclusion of official languages in the updated versions would make this search module a global benchmark, he noted that the Government is looking to integrate AI and ML-based technology for faster approval of designs.

He called for the compatibility of Government-operated AI tools with devices across all user interfaces and various technology devices for faster adoption. The newly launched technology will allow for precise trademark identification, enhanced protection capabilities for trademarks, and streamlining of search processes for domestic and international businesses. The IP Saarthi Chatbot is a digital assistant designed to provide instant support and guidance to users navigating the IP registration process.



With an increase in the filing of patent applications by women in the last decade, the Minister remarked that the decision to reduce the fees payable for patents for startups, MSMEs, women entrepreneurs, and academic institutions by 80% was taken to encourage innovators. This is the 5th technology-based launch within a week's time, which the Minister described as a conscious step towards ease of doing business. The other 4 technology-based services launched within the past 7 days include the Trade Connect e-Platform, the Jan Sunwai Portal, ECGC’s new online service portal alongside a revamped in-house SMILE-ERP system, and BHASKAR (Bharat Start-up Knowledge Access Registry) for start-ups.

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