Pervaaz campaign celebrated in Brussels

ISLAMABAD - The Pervaaz Campaign, launched under the European Union-funded SAFER Project (Safe and Legal Alternatives for Pakistani Potential Migrants and Migrants on the Route), received widespread recognition at the final SAFER event held in Brussels for its transformative role in raising awareness around irregular migration among Pakistani youth. At the gathering—hosted at the Press Club Brussels European April7, 2025, and attended by migration experts, EU stakeholders and international partners—the campaign was highlighted as a model of impactful, community-based digital engagement. Through emotionally resonant storytelling, regional influencer partnerships and multilingual content, Pervaaz created meaningful dialogue around dignified and informed migration choices.

Backed by the European Union Asylum, Migration and Integration Fund (AMIF) and implemented by the European Research Institute (ERI) in partnership with Cirrus Pakistan, as the local implementation partner in Pakistan. Before Terrorists Strike , the Pervaaz campaign successfully bridged the information gap faced by vulnerable communities, particularly in rural and low-literacy areas. Tags: pervaaz campaign celebrated.