15 hours Ago By Lauren Martinez
Papa Johns has expanded a multiyear partnership with Google Cloud in order to upgrade its customer experience by using Artificial Intelligence. The pizza chain is looking to stay competitive in its field, as it continues to face off against main rival Domino’s, which has launched new dishes , adjusted its tipping culture , and revealed company secrets as it attempts to dominate the field. Now, as it tries to keep up, Papa Johns is looking to use its new partnership to help streamline and improve its online ordering experience for consumers.
By launching a new internal innovation team, called PJX, they are hoping to leverage the AI, data analytics and machine learning capabilities from Google Cloud to improve the digital experiences that are customer-facing. Part of the experiences that will be improved are the use of a Google Cloud chatbot to help increase order frequency, reduce customer service costs, and improve consumer satisfaction. The team will work on anticipating future customer needs with automated suggested orders based on data like upcoming birthdays, holidays of sporting events, National Restaurant News reports.
Hyper-personalized loyalty benefits and perks will also be incorporated, including unique discount codes and advertisements based on previous orders. The AI algorithm will also be able to provide shortcuts and give real-time promotions based on customer behavioral patterns. “At Papa Johns, our aspiration is to be the best pizza makers in the business,” Todd Penegor, the company’s president and CEO, said in a statement.
“Our partnership with Google Cloud will enable us to take personalization to the next level,” he added. “We’re not just reacting to orders–we’re anticipating our customers’ needs and proactively providing tailored recommendations and offers. This isn’t just about convenience; it’s about creating a truly joyful and personalized pizza experience that builds lasting loyalty.
” The new attempt to make the online ordering system more efficient and customer-focused comes as Papa Johns continues to try and compete in a crowded field of quick-service pizza chains. Over the years, it has ranked lower when it comes to overall sales than three other competitors–Domino’s, Pizza Hut and Little Caesar’s. U.
S. Sales in 2022 saw it rank fourth behind the others, with $3,71 billion in sales. Little Caesars saw $4.
72 billion, Pizza Hut made $5.27 billion, and Dominos made $8.8 billion.
While Papa Johns did see a boost in sales in 2023, and Little Caesars saw a drop , it still ranked fourth behind its competitors. Sales figures for that year saw them make $3.86 billion, with Little Caesars, Pizza Hut and Dominos making $4.
43, $5.38 and $9.03 billion respectively.
.
