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The number of original series released in India by streaming platforms is at a four-year low, shows the data by media and entertainment research and consulting firm Ormax Media . Budget with ET Fraught juggling act draws near for Nirmala Sitharaman. What will Feb 1 bring? Budget 2025 needs to pull off a big growth trick for the untapped half of its firepower 2 key events coming up for India as world readjusts to Trump 2.
0 In its recently released research titled Supply Trends Indian Streaming Originals in 2024 , the media and entertainment research firm observed that between 2021 and 2024, the number of originals (largely in Hindi language) released by streamers fell to 315 in 2024 from 337 in 2021. Interestingly, in the past six years, the number of originals released by streamers peaked in 2023 at 383. The fall in the releases of originals in India is sharper when one considers the past one year period.
Between 2023 and 2024, there has been a drop of 18% in the number of originals released by streamers in India. Year Total Originals* 2018 114 2019 234 2020 294 2021 337 2022 368 2023 383 2024 315 *except YouTube Ameya Naik, producer and founder-Fantasy Films, an event management company said, "The drop in the releases of originals in 2024 by streamers in India is largely connected with economics. Today, an original web series may take a year to make.
Then, there are costs and time attached to it. For streamers, it makes sense to selectively buy more films than invest in originals." Artificial Intelligence(AI) Java Programming with ChatGPT: Learn using Generative AI By - Metla Sudha Sekhar, IT Specialist and Developer View Program Artificial Intelligence(AI) Basics of Generative AI: Unveiling Tomorrows Innovations By - Metla Sudha Sekhar, IT Specialist and Developer View Program Artificial Intelligence(AI) Generative AI for Dynamic Java Web Applications with ChatGPT By - Metla Sudha Sekhar, IT Specialist and Developer View Program Artificial Intelligence(AI) Mastering C++ Fundamentals with Generative AI: A Hands-On By - Metla Sudha Sekhar, IT Specialist and Developer View Program Artificial Intelligence(AI) Master in Python Language Quickly Using the ChatGPT Open AI By - Metla Sudha Sekhar, IT Specialist and Developer View Program Marketing Performance Marketing for eCommerce Brands By - Zafer Mukeri, Founder- Inara Marketers View Program Office Productivity Zero to Hero in Microsoft Excel: Complete Excel guide 2024 By - Metla Sudha Sekhar, IT Specialist and Developer View Program Finance A2Z Of Money By - elearnmarkets, Financial Education by StockEdge View Program Marketing Modern Marketing Masterclass by Seth Godin By - Seth Godin, Former dot com Business Executive and Best Selling Author View Program Astrology Vastu Shastra Course By - Sachenkumar Rai, Vastu Shashtri View Program Strategy Succession Planning Masterclass By - Nigel Penny, Global Strategy Advisor: NSP Strategy Facilitation Ltd.
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The research of Ormax Media notes, "The drop of 18% in supply in 2024 can be attributed to reduction in number of originals on Prime Video, Ullu, Hoichoi, and ALTT (drop of more than 10 originals), followed by ZEE5, Disney+ Hotstar, Aha, Addatimes, and Discovery+ (drop of 5-9 originals). Amazon MX Player and Sony LIV launched more originals in 2024 compared to 2023, while Netflix and JioCinema maintained their 2023 count in 2024 as well." Format-wise share of Number of originals in India (%) 2018 2019 2020 2021 2022 2023 2024 Fiction 59 70 59 40 69 71 68 Direct to OTT Films 20 19 33 53 23 16 18 Reality Shows 19 10 7 4 4 8 10 Documentaries 2 1 1 3 4 5 4 According to the Ormax Media research , Hindi remains the dominant language of originals released by streamers.
It accounted for 65% of the total originals released by top streamers by subscribers in India in 2024. After Hindi, Bengali produced the most number of originals, showed the research. Number of Originals Across Languages in 2024 Language Fiction Direct to OTT Films Reality Shows Documentaries Total Hindi 138 40 15 11 204 Bengali 30 8 2 2 42 Telugu 15 7 6 0 28 Tamil 18 2 1 0 21 Others 13 1 6 0 20 Total 214 58 30 13 315 The research by Ormax Media takes into account four formats of storytelling produced by streaming platforms in India.
These categories are: fiction series, direct-to-OTT films, reality shows, and documentaries. It has been observed that since 2022, fiction web series has been the dominant format of storytelling. The research observed that 70% of the content produced by streamers was largely fiction web series.
In 2024, 214 shows of 315 originals released by streamers were fiction web series. In 2023, of the total originals of 383, the number of fiction web series were 272. This means that between 2023 and 2024, the number of original fiction web series released by streamers in India declined by 21%.
In terms of content strategies pursued by streamers in India, the Ormax Media research notes that Amazon MX Player, Sony LIV, Disney+ Hotstar, Ullu, and Hungama Play focused largely on fiction series in Hindi. It noted that ZEE5 followed the strategy of releasing the highest number of direct-to-OTT films in India, prioritising the format over web-series. On the other hand, the research observed that streamers such as JioCinema, Netflix, and Prime Video struck a balance in content offerings across fiction series, direct-to-OTT films, reality shows, and documentaries.
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