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Noel and Liam Gallagher 'set to rake in extra £20M from Oasis reunion tour through merchandise after securing image rights to stop counterfeit sellers' Have YOU got a story? Email [email protected] By MILLY VEITCH FOR MAILONLINE Published: 00:47, 2 April 2025 | Updated: 00:59, 2 April 2025 e-mail 1 View comments Noel and Liam Gallagher have reportedly secured themselves an even bigger payday from their Oasis reunion tour this summer, after landing a multimillion merchandising deal. The brothers are reported to have banked themselves a staggering £20million from Warner for the rights to their image.
The agreement allows for their likeness to be used on a wide range of merchandise for fans to buy at their shows, which are set to begin in just three months time. And going one step further, Noel and Liam have allegedly taken legal protections to impede counterfeit sellers trying to flog knock-off merch and steal their profits. According to The Sun , the two musicians filed documents at the Intellectual Property Office last month to trademark the now-famous black and white photo they used to announce their comeback.
The move gives them sole rights to the image, thereby preventing any unauthorised use, with bootleggers unable to use the snap for unofficial merchandise such as clothing, books and even paintbrushes. Noel and Liam Gallagher have reportedly secured themselves an even bigger payday from their Oasis reunion tour this summer, after landing a multimillion merchandising deal (seen in 2008) The brothers are reported to have banked themselves a staggering £20million from Warner for the rights to their image A source told the publication: 'Oasis have secured a massive deal for their merch this summer as they know everyone is going to want something to remember the shows by. They have already started working on an extensive merchandise range after signing a very lucrative deal for it last year.
'But now they are massively cracking down on fake merch because it could seriously put a dent in their profits unless they make moves now to stop it. 'They have made it clear that they won’t be taking any nonsense and will use the full extent of the law if they find anyone selling unofficial products featuring the new photo of the brothers together.' Noel recently admitted he was surprised by the huge demand for tickets to the upcoming shows and the resulting chaos, which saw fans waiting in queues for hours and tickets sold out in a matter of minutes.
Speaking to photographer Kevin Cummins for his new book Oasis: The Masterplan, he admitted: ' I thought it’d be a big deal, but I was a bit taken aback by just how much of a big deal it was'. It comes after Noel and Liam signed another big-money deal, as they plot to make millions out of a film of their upcoming reunion. In February, the bandmates registered Uprise North Limited with just themselves as directors.
Papers filed to Companies House in recent days state the business to be 'Motion Picture Production Activities'. And going one step further, Noel and Liam have allegedly taken legal protections to impede counterfeit sellers trying to flog knock-off merch and steal their profits (seen in 1996) Rumours swirled when the pair first announced their reunion tour last autumn, that a streaming giant had made a substantial offer to make a documentary about the reunion tour. But the establishment of a company run by the brothers for this purpose appears to show they are seeking complete control of such a venture and also appears to demonstrate that money wasn't a major concern for the brothers.
The Oasis Live 25 tour kicks off on 4 July at Cardiff's Principality Stadium before playing sell-out gigs at Manchester's Heaton Park, Wembley Stadium in London, and Edinburgh's Murrayfield stadium. The pair will then embark on a global tour taking in shows in Japan, Argentina, the United States and Brazil. It was recently reported that Liam and Noel will not get a penny until after their Oasis reunion world tour, over fears that they may fall out again.
Management sources say promoters drew up complex contracts which only allow the warring brother to be paid for each individual show after it has actually happened. The pair - who came to blows at their last gig as a band 15 years ago in Paris - have signed a so-called 'guarantee versus percentage' contract for each and every gig starting in the UK next summer. This means they are guaranteed to pocket an estimated £3 million for each of 30 stadium dates.
It comes after Noel and Liam signed another big-money deal, as they plot to make millions out of a film of their upcoming reunion (Noel pictured in August) It was recently reported that Liam and Noel will not get a penny until after their Oasis reunion world tour, over fears that they may fall out again (Liam pictured last year) However if 90% of each show's profits is more than £3 million - which it is very likely to be as ticket prices were so high - they will get that percentage figure instead. That means they could easily bank £5 million for each show. The deal means they won't get anything until each show is costed up, after it happens.
Until then, all ticket revenues stay out of reach in a neutral 'escrow' bank account which neither the band nor the promoters can touch. Usually, experts say, big artists like this get as much as half the guaranteed figure before the shows even start, and the rest of the guarantee, plus the percentage, after each shows end. Oasis insiders say they won't get a single penny until after each individual show is done and dusted.
Experts estimated they will bank £5 million a show for 30 shows worldwide, meaning the pair will earn £150 million between them - £75 million each just from the ticket profits. They are also predicted to earn 'tens of millions' from merchandising, sponsorship deals, and renewed interest in their music. An Oasis source was keen to downplay the relevance of the Gallagher brothers not being paid a penny until they actually turned up for the tour.
The source said: 'This situation (not receiving any upfront earnings on the back of predicted or actual ticket sales) is not unique to Oasis or indeed this tour. This is the common arrangement across the industry.' There are clear signs that Liam and Noel are keeping their distance from one another until they absolutely need to be together.
Last year Liam took 20 of his best mates and family for a week of partying in Ibiza and hires a massive party villa at a cost of £75,000. Noel wasn't among the revellers. Meanwhile Liam is taking a year off living in London to be at a remote manor house in the Cotswolds while Noel lives in London and Hampshire.
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