No Biggie, But James Allen is Offering 40% off Their Entire Site (Including Diamond Rings!)

Let’s be honest—when’s the last time you saw the word “sale” around anything wedding-related? Yeah, the industry notorious for upcharging and draining a couple’s bank accounts running a really, really good sale? Hahaha, that’s a good one. But you read because you KNOW we’ve got the scoop on sales that actually matter, so if you're anticipating an engagement, let me be the first to tell you that there are some splashy . And if you’ve been eyeing a shiny little (or not so little) diamond ring recently, I’m just poking my head in very nonchalantly to let you know that fine jewelry brand .

I'm talking about saving thousands of dollars on any type of engagement ring, wedding band, diamond necklace, or gold jewelry piece you could possibly think of. No! Big! Deal! Seriously, my jaw dropped when I saw their Black Friday sale. Like, I'm sorry, when are you going to get this much of a discount on an They're also offering this discount on some great wedding bands, if you happen to be in the market for one (or two) of those.



I mean...

texting this article to your partner as a hint this holiday season couldn't hurt (a strategy second only to whispering “engagement ring, engagement ring, engagement ring” into their phone so that James Allen ads start popping up between IG stories). Think of all the money they'll save!! Just to clarify—if you’re using James Allen's customization option and designing a diamond ring where you’re picking out a big ol’ rock, the 40% off discount applies to the band and setting but not the diamond itself. That’s still a killer deal, TBH.

James Allen also offers plenty of pre-designed diamond wedding bands and eternity bands (both natural and lab-grown) that would be gorgeous as non-traditional engagement rings. And last but not least, you can score that same sweet deal on James Allen's range of fine jewelry that has nothing to do with weddings or marriage—they have plenty of gold pieces and chic necklaces that totally deserve a spot on your holiday wishlist. Hannah is the Shopping Editor at covering all things from chic home decor to trendy fashion finds, TikTok products that are actually worth your $$$, and the perfect gift to buy for your boyfriend's mom.

She previously wrote for and Follow her on Instagram for hot takes on red carpet fashion and pictures of her office outfits that nobody asked for..