NIGO Joins FamilyMart as Its New Creative Director

NIGO has officially been appointed as the creative director of Japanese convenient store chain FamilyMart. Globally known as a fashion mammoth, NIGO will now be overseeing the strategic direction of FamilyMart. Moving forward, NIGO will have a hand in the chain's visual branding, collaborative projects, strategic product categories, creative direction of next-gen stores and more. According to FamilyMart director and President Kensuke Hosomi, he comments, "This partnership with NIGO, who is attracting attention from around the world for his diverse creative activities, is a great pleasure for FamilyMart, which advocates ‘a convenience store that takes on challenges!’ We will deepen Japan's unique sense and esprit together with NIGO, and aim to become a convenience store that is loved by customers all over the world like a family, by realizing ‘combined with you’ in the daily lives of the future."NIGO will work towards elevating the perception of Japanese convenience stores through the FamilyMart branding. Hoping to bring collaborations to FamilyMart in a wide range of fields, NIGO comments, "As Japan continues to garner global attention, convenience stores (konbini) best embody Japan's unique lifestyle and culture. FamilyMart respects creativity and continuously challenges itself to pursue innovation. It is a great honor to announce our partnership with FamilyMart on February 5, 2025. Together, I hope to bring joy to the daily lives of people in Japan and across the globe." NIGO and FamilyMart's first collaboration is expected to drop in Spring 2026. View this post on InstagramA post shared by NIGO® (@nigo)Click here to view full gallery at Hypebeast

NIGO has officially been appointed as the creative director of Japanese convenient store chain FamilyMart . Globally known as a fashion mammoth, NIGO will now be overseeing the strategic direction of FamilyMart. Moving forward, NIGO will have a hand in the chain’s visual branding, collaborative projects, strategic product categories, creative direction of next-gen stores and more.

According to FamilyMart director and President Kensuke Hosomi, he comments, “This partnership with NIGO, who is attracting attention from around the world for his diverse creative activities, is a great pleasure for FamilyMart, which advocates ‘a convenience store that takes on challenges!’ We will deepen Japan’s unique sense and esprit together with NIGO, and aim to become a convenience store that is loved by customers all over the world like a family, by realizing ‘combined with you’ in the daily lives of the future.” NIGO will work towards elevating the perception of Japanese convenience stores through the FamilyMart branding. Hoping to bring collaborations to FamilyMart in a wide range of fields, NIGO comments, “As Japan continues to garner global attention, convenience stores (konbini) best embody Japan’s unique lifestyle and culture.

FamilyMart respects creativity and continuously challenges itself to pursue innovation. It is a great honor to announce our partnership with FamilyMart on February 5, 2025. Together, I hope to bring joy to the daily lives of people in Japan and across the globe.

” NIGO and FamilyMart’s first collaboration is expected to drop in Spring 2026. A post shared by NIGO® (@nigo).