Adventure Attractions has unveiled Zip, the official new character for RockReef and PierZip. The mascot was designed by Izabela, winner of the RockReef 10th anniversary mascot challenge. The competition, launched to celebrate RockReef's 10th birthday, called on children in the area to create a fun, adventurous character to represent the indoor climbing attraction and PierZip.
Group marketing manager, James Balcazar said: "Izabela’s colourful and creative entry captured our imaginations and was brought to life as a full-size mascot costume. "She recently met her winning creation in person on Bournemouth Pier, where Zip made their first appearance to the delight of onlookers. "Zip will be making special appearances along Bournemouth Pier throughout the Easter , giving children and families the chance to say hello, grab a selfie and share a high-five with our newest high-flying friend.
" Adventure Attractions, the company behind RockReef and PierZip, operates several destinations across the UK, including the world's first pier-to-beach zip line. The company, founded in 1992, aims to blend innovation with industry expertise to create "world-class experiences"..
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New mascot introduced at Bournemouth Pier
The mascot was designed by Izabela, winner of the RockReef 10th anniversary mascot challenge.