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Ikea's new Brighton store in Churchill Square has taken another step closer to completion after its latest plans received planning approval. The approval, granted April 15, allows for the installation of Ikea's signage on the exterior of the shopping centre. The Swedish furniture giant submitted its plans earlier this year to Brighton and Hove City Council, proposing new signage, including digital advertising screens across two areas of the shopping centre.
These areas include the front of the centre facing Western Road and the east and west flanks of the centre overhanging Russell Road. The approved new Churchill Square and Ikea signage (Image: INGKA Group) The proposal outlined the installation of signage across the two existing entrance towers, and digital displays over the main entrance doors at each end of the building. It also proposed multiple new back-lit Ikea logos above the two existing towers.
A new digital screen advertisement with a red LED lighting strip is planned above the entrance doors at the eastern and western ends. READ NEXT: The 10 Brighton and Hove restaurants shortlisted for Deliveroo 2025 awards An illuminated Churchill Square logo is set to appear on a branding banner over the doors on the main entrances. A small Ikea sign is also planned along Russell Road on the east and west flanks of the southern elevation.
There will be Ikea branding on the front and back of Churchill Square (Image: INGKA Group) A planning report from the council stated: "The proposed advertisements are reasonably commensurate with the design and form of the existing building. "It is considered that given the modern architecture, size of the building and set back from the public highway, that the advertisements in this case would not cause harm to the visual amenity of the area. "Due to their limited size and similarity to those currently in place on the building, no harms are considered to result in respect of visual amenity.
" Work is well underway on the new Brighton store (Image: Alex Rumford) While there is no official opening date for the new Brighton store, it is expected to open following the launch of Ikea’s Oxford Street store in London. READ NEXT: 'A total eyesore': Residents oppose plans for a 'mini skyscraper' The new London store is due to open on May 1 following 18 months of delays. The Ingka Group, which owns Ikea, acquired Churchill Square in 2023.
The new Brighton store is set to open in the former Debenhams unit on the upper two levels later this year. Ingka Group said the approved external changes would "modernise the Churchill Square shopping centre and facilitate its rebranding to ensure the continued vitality of Churchill Square as the designated primary regional shopping centre"..
