2 weeks Ago By Adam Woodward
Puerto Banús, Marbella’s glamorous marina complex, is seeing a surge in spending from a new profile of tourists, breathing new life into its luxury stores, but it might not be who you think it is. On Saturday, March 15, visitors from these nations splashed thousands of euros in a single day, with boutiques like Gucci, Louis Vuitton, and Saint Laurent reaping the rewards. The spree included a €15,000 handbag and watches priced at €30,000 each, showcasing the high rollers’ taste for the maximum in extravagance.
The American and Chinese are the new high rollers in town and not just the old guard of Brits, French and Saudis. Local shop assistants report Americans favouring bold jewellery and watches, while Chinese tourists snap up handbags and accessories from brands like Loewe and Hermès. Most Read on Euro Weekly News Orange Weather Alert as torrential rains roll into the Costa del Sol Eva Longoria celebrates 50th as full-time Marbella resident New ORANGE alert for rains on Costa del Sol.
When's spring? ‘Saturday was exceptional. New faces with big budgets,’ said one employee. Last year, Puerto Banús boutiques raked in €310 million, a 9.
9 percent rise from 2023, and this weekend suggests 2025 could go way beyond that. CEO Juan Núñez credits the marina’s global allure, noting Saudi tourists also doubled their average spend since 2019, sometimes exceeding €59,000 per visit. With five million visitors per year, Puerto Banús remains a magnet for big spenders, contributing €954 million to the Costa del Sol’s economy.
Beyond shopping, tourists enjoyed the marina’s upscale vibe, yachts, gourmet dining , and (almost) blue skies. ‘It’s paradise for shopping,’ one American visitor remarked. As Marbella’s luxury hub eyes another record year, local businesses hope this international influx signals a thriving season ahead, despite global uncertainties.
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