Netflix's 'Test' actor R. Madhavan shocked over India's obsession with Korean content: 'How did we lose our audience?'

R. Madhavan, who was recently seen in Netflix’s Test and will now be seen in Kesari: Chapter 2 , recently expressed his shocked over India’s obsession with Korean content. “In the South—and honestly, across most of India—K-pop has taken over popular culture,” he told IndiaTV.

Madhavan added, “How did K-pop manage to seep into our culture like this? How did we lose our audience? What’s different about their storytelling?” he wondered aloud, adding with a laugh, “These questions are frying my brain right now.” Flashy visuals, big stars and big bang promotions may have worked in a film’s favour earlier but audiences today are prioritising compelling performances more than anything, says R Madhavan. The actor said it doesn’t matter how big or small the film is, it will not do well without actually good performers.



“Which is a great relief because if you don’t have actors in your films who can truly get into character, deliver their lines well, and impress with their ability to step outside the norm, no one will watch the movie,” the actor told PTI. Asked if it is concerning that only mass entertainers, particularly from the South, are raking in big numbers at the box office these days, Madhavan said many films without big stars have also performed well. “Small films like ‘Munjya’ for instance have done so well.

People looked at films, which were unexpected...

At the same time, there have been many large big ticket films that have flopped without a whisper. So, I think it really is a matter of how aspirational and how big screen-friendly the content and the performances are,” he added..