2 days Ago By Caitlin Huston
Podcasters and creators could find a new home on Netflix . On the streaming giant’s first quarter earnings call Thursday, co-CEO Ted Sarandos said the company is “constantly looking at all different types of content and content creators” to feature on the platform. The company already produces several of its own podcasts related to its shows or talent, which are currently widely available, but Sarandos said some podcasts could find their way to airing on Netflix.
“As the popularity of video podcasts grow, I suspect you’ll see some of them find their way to Netflix,” Sarandos said in response to an analyst question. Asked specifically about competition from YouTube, which has been the home to many video podcasts, as well as other short-form content, Sarandos said Netflix is a welcoming place for creators, but positioned it as the “best place for premium content, as defined by fans.” In that vein, he pointed to the success of Ms.
Rachel, whose content the company has begun licensing , and the Kill Tony standup specials from comedian Tony Hinchcliffe as examples. “You know, the question that’s out there is, is it premium? Well, some of it is, and we believe we have the best monetization model on the planet for premium storytelling,” Sarandos said. “I think we could help those creators reach an audience.
Our model can also support more ambitious efforts for them, could help derisk them, unlike the kind of typical [user generated content] models.” “We’re looking for the next generation of great creators, and we’re looking everywhere. So they’re not just in film schools, and certainly not just in Hollywood.
Creators today have tools that were unimaginable a decade ago, you know, to tell stories, to reach audiences,” Sarandos added..
