1 day Ago By Michael Gwilliam
Netflix CEO Ted Sarandos believes MrBeast would make much more money if he left YouTube and brought his content over to the streaming platform. YouTube has been competing heavily with streaming services for viewership and set a TV record in February 2024 , beating out Netflix, Disney, Prime Video and more. As the Google-owned platform takes aim at Disney to become the world’s biggest media company, it’s coming under fire by Netflix.
Speaking at Beyond the Stream: A Conversation with Ted Sarandos, the Netflix CEO addressed competing against YouTube and how “professional” creators like MrBeast would be better off bringing their content to Netflix. Netflix CEO says MrBeast would make more money on Netflix According to Sarandos, as per The Wrap , the big problem with YouTube’s content compared to Netflix is that YouTubers don’t make any money up front, so there’s always a financial risk for them. “I think we’re a better monetization model for networks and studios for that, but I also think that there’s a whole bunch of creators that I would put in the pro-am category that are making really interesting, compelling programming to watch,” he said in regards to Netflix competing with YouTube for viewers.
“But YouTube doesn’t give them any money up front to make it, so they’re doing it all at their own risk. You saw that MrBeast basically said he’s lost $80 million last year on his YouTube channel. So it’s not a good recovery model.
.. if Beast had the audience that he had like that on Netflix, he wouldn’t be raising money.
He’d be giving away more money.” Sarandos was referencing a report by Bloomberg which stated that MrBeast’s media business, which includes his YouTube channel and reality show Beast Games, lost nearly $80M. Related MrBeast reveals airport incident that made him hate being famous In contrast, his chocolate bar company Feastables generated around $250 million in sales in 2024, making a profit of around $20 million .
The Netflix boss further explained that YouTube is ideal for creators to develop an idea before being brought to the streamer. And while the two compete for advertising dollars, there is still a big difference in terms of content found on the two platforms. “I think there’s a part of the creator community that’s snackable consumption.
There’s a difference between killing time and spending time. So we’re in the kind of how you spend time business moreso,” he added..
