Neston womenswear boutique ‘honoured’ at awards recognition

A NESTON shop specialising in womenswear was “highly commended” in the Boutique Star Awards 2024.

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Hilary James, originally from Stoke-On-Trent, who now lives in Raby Mere, and Sue Byrne from Altrincham, now living in Willaston, opened Wardrobe at The Cross on High Street in Neston last year. The pair met through Hilary’s husband and quickly became friends bonding over fashion and styling before opening Wardrobe at The Cross together. The shop which sells small independent brands including unique pieces of clothing, jewellery, candles and handbags was shortlisted as a finalist in the New Independent Boutique of the Year category by Boutique Magazine.

On Thursday, November 7 the pair attended a celebratory party of London’s May Fair Hotel attended by more than 100 industry insiders. The Cross on High Street was awarded highly commended in its category at the awards while Salt Society, a independent concept store in Fowey, Cornwall took the crown. Hilary and Sue told the Globe: "We are absolutely thrilled and honoured to have been awarded Highly Commended in the Boutique Star Awards, a national competition with such incredible talent.



“Given that Wardrobe at The Cross has only been trading for 18 months, this feels like a huge accolade and recognition of what we’re building here. “We’re especially grateful that Boutique Magazine, a leading publication in our industry, has recognised our commitment not only to style but to our community as well. “Our mission has always been to support women, especially those dealing with body changes or anxieties, by providing a safe and welcoming space where they can truly flourish.

“Being acknowledged as a force for good in this way is so heartening, and it motivates us to continue growing this positive impact." This year’s winners were selected by a judging panel of industry experts including Sunday Best founder Jan Shutt, The Resilient Retail Club’s Catherine Erdly, Bira CEO Andrew Goodacre, AIS head of fashion James Crabtree, fashion agency founder Diane Sykes and Boutique magazine editor Gemma Ward..