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A woman who says she is an heiress to the cereal giant Kellogg's has urged people to boycott the company over its use of ingredients linked to cancer. Victoria Kellogg — who claims to be the great, great, great granddaughter of the firm's founder — has accused Kellogg's of 'betraying' her family's original vision. The company is facing mounting pressure to remove colorings and flavorings that have been associated with cancer, ADHD and migraines.
Froot Loops and Apple Jacks in particular have been blasted because the US versions contains many ingredients banned in Europe, Canada and Australia. Victoria said in an interview with anti junk food campaigner Vani Hari: 'I would absolutely boycott Kellogg's. '[The founder's] intention was to help people, and now people are getting really sick and it is really, really sad.
' She added: 'I would hope that Kellogg's would live up to my family's legacy and just do the right thing, take food dyes out of its products.' Victoria — who also has vaccine skeptic views — says she is related through her father's side to Will Keith Kellogg, who founded the company in 1906 in Michigan. Victoria Kellogg (bottom) was interviewed by Vani Hari about her views on the company's use of food dyes and additives.
The above grab is from the interview The US arm of the company is worth $1.5billion today. Victoria said that she has spoken to some cousins since who were 'surprised' by her actions but 'supportive'.
Several Kellogg's cereals contain additives that have been outlawed or restricted in Europe, Canada and Australia, including Apple Jacks and Froot Loops, where the cereals are made with less harmful ingredients. US Froot Loops, for example, contain with Red 40, Yellow 5 and Yellow 6, which have been linked to cancer, tumors and hyperactivity in children. Apple Jacks contain Blue 1, which has also been linked to hyperactivity and kidney tumors in mice.
The above graphic shows that the US version of Rainbow Krispies contains a...
Luke Andrews Senior.
