Musawa’s ‘partnerships strategy’ and economic lifeline for tourism sector

Sir: Nigeria’s creative economy and tourism sector are both offering a veritable economic lifeline to Nigerian creative and upbeat investors, and this is as a result of the policy initiatives and bold reforms of the Minister of Arts, Culture, Tourism, and Creative Economy, Hannatu Musa Musawa. On a grassroots level, the ministry is partnering with state governments to establish Renewed Hope Cultural Villages across Nigeria, including the Federal Capital Territory. These cultural villages will preserve historic sites, promote local festivals, and create employment opportunities, reinforcing economic diversification and tourism development.

Infrastructure investment is also receiving attention through an MoU with Cavista Holdings, which focuses on developing tourism infrastructure, digitising tourism experiences, and investing in human capital. By strengthening public-private partnerships, this initiative positions Nigeria as a global tourism destination and stimulates job creation in the sector. Beyond local initiatives, FMACTCE is strengthening international collaborations to elevate Nigeria’s creative and cultural economy through another grand partnership with the British Council, with this milestone partnership agreement focusing on skills development, cultural exchanges, and strengthening the creative sector in Nigeria.



.