1 week Ago By Justice Okamgba
MTN Nigeria recently marked International Women’s Day with an empowering event focused on equipping women entrepreneurs with the tools needed for sustainable business growth. According to a statement made available to The PUNCH , the event, held on March 28, 2025, at the MTN Rooftop in Ikoyi, brought together over 250 businesswomen, industry professionals, and thought leaders to discuss strategies for scaling resilient businesses. During the event, Chief Enterprise Business Officer at MTN Nigeria, Lynda Saint-Nwafor, underscored the critical role of technology in business success.
She highlighted that women entrepreneurs who embrace digital tools, including cloud computing, e-commerce, and AI-driven customer engagement, will have a competitive edge in the marketplace. Saint-Nwafor encouraged SMEs to adopt digital solutions like online payment systems and data analytics to enhance business growth and decision-making. MTN Nigeria reaffirmed its commitment to empowering women entrepreneurs through technology-driven solutions and strategic partnerships.
Saint-Nwafor concluded, “At MTN, we believe in creating opportunities for women entrepreneurs to thrive. Through events like this, we provide the tools, insights, and networks needed to build resilient businesses that can scale successfully.” The CEO of DO.
II Designs, Ifeyinwa Ighodalo, stressed that strategic leadership and a strong company culture are essential for scaling businesses. Related News S’East senators mourn ex-Diamond Bank chair Dozie All set for Ibadan Age Grade Swimming competition MTN invests $2bn yearly in network upgrades – CEO She emphasised that growth requires intentional planning, a clear vision, and strong teams. Ighodalo also advised entrepreneurs to invest in team building and training to create an innovative and resilient workplace culture.
Addressing the challenge of securing funding, Head of SME Products at Sterling Bank, Bolanle Tyson, reassured attendees that alternative financing options are available. Tyson emphasised that women entrepreneurs do not always need traditional bank loans to scale their businesses, noting that fintech platforms, angel investors, and government-backed grants offer accessible funding solutions. She encouraged business owners to build strong financial records and explore digital banking solutions.
The event also provided ample networking opportunities, with attendees connecting with industry leaders and potential investors. A standout feature was the all-expenses-paid mentoring dinner, where three entrepreneurs received exclusive business coaching from top executives. A fashion entrepreneur, Adaobi Okonkwo, expressed her gratitude, saying, “I have gained so much clarity on how to structure my business for growth.
The mentorship opportunity is a dream come true.”.
