2 weeks Ago
M&S edges past Waitrose in battle for middle class shoppers to hold 4% of the grocery market By EMILY HAWKINS Updated: 22:02 GMT, 13 November 2024 e-mail View comments Sparkle: Marks & Spencer is hoping its Christmas advertising campaign will help boost sales Marks & Spencer has edged ahead of Waitrose in the battle for middle class shoppers. Industry figures seen by the Telegraph show that it held a 4 per cent of the grocery market in the four weeks to November 3 compared with 3.9 per cent for its rival.
It is the first time outside the Christmas season that M&S has been ahead of Waitrose – and the latest sign that the retailer has got its sparkle back. M&S’s turnaround plan has been gathering pace under boss Stuart Machin, who previously led its food division. Its share of the grocery market has increased from 3.
76 per cent in the same period a year earlier. RELATED ARTICLES Previous 1 Next Barriers to pension reforms: Simply announcing changes won't..
. Homebase collapse puts 2,000 jobs at risk ahead of..
. Share this article Share HOW THIS IS MONEY CAN HELP How to choose the best (and cheapest) stocks and shares Isa and the right DIY investing account However, Waitrose, owned by the John Lewis Partnership, saw its share fall from just over 4 per cent last year. After investing in larger food halls and launching new products, M&S is benefiting as more of Middle England does its weekly shop with it, rather than seeing shopping there as a ‘treat’.
The success of the revival has prompted M&S to increase its new store openings, with 70 to be added by 2028 including 50 standalone food outlets. It is also battling John Lewis’s department store business over clothing and home sales. M&S is enjoying a fashion comeback, bringing in American-British actress Sienna Miller as the face of its clothes ranges to add glamour and transform its once dowdy reputation.
DIY INVESTING PLATFORMS AJ Bell AJ Bell Easy investing and ready-made portfolios Learn More Learn More Hargreaves Lansdown Hargreaves Lansdown Free fund dealing and investment ideas Learn More Learn More interactive investor interactive investor Flat-fee investing from £4.99 per month Learn More Learn More Saxo Saxo Get £200 back in trading fees Learn More Learn More Trading 212 Trading 212 Free dealing and no account fee Learn More Learn More Affiliate links: If you take out a product This is Money may earn a commission. These deals are chosen by our editorial team, as we think they are worth highlighting.
This does not affect our editorial independence. Compare the best investing account for you Share or comment on this article: M&S edges past Waitrose in battle for middle class shoppers to hold 4% of the grocery market e-mail Add comment Some links in this article may be affiliate links. If you click on them we may earn a small commission.
That helps us fund This Is Money, and keep it free to use. We do not write articles to promote products. We do not allow any commercial relationship to affect our editorial independence.
More top stories.
