Morrisons changes rules for parents who shop in supermarkets with kids

In a move set to be a game-changer for parents, Morrisons is teaming up with cereal giant Kellogg's to introduce 'breakfast clubs' at its cafes during the Easter school holidays. This initiative aims to support families by providing free bowls of cereal for children under 16 in all their 396 locations nationwide. The offering includes popular choices like Corn Flakes, Rice Krispies, and Coco Pops, which can be paired with either dairy or non-dairy milk options.

The 'Kellogg's Breakfast' promotion will last from April 7 – April 27 while supplies last, signalling a major commitment to customer satisfaction over the holiday period, reports Birmingham Live . Chris Strong, Senior Buying Manager at Morrisons Café, remarked on the collaboration: "The breakfast club partnership with Kellogg's has proved incredibly popular with our customers and we are delighted to bring it back for a third year. We have helped many families across the UK since it was first introduced and will continue to do so during schools' Easter holidays.



" Kellogg's Managing Director, Chris Silcock, shared insights into the company's longstanding history with breakfast clubs and recognises the ongoing need for greater support: "We have been supporting school breakfast clubs for over 27 years now, but we know that there is a need for more support outside of term time. "Our research shows that it's a source of worry for parents. The Kellogg's Breakfast programme with Morrisons extends this much needed support for families over the Easter holidays and we're thrilled to work alongside them to lessen the holiday hunger gap as far as possible.

" Six primary schools from various parts of the country, which have initiated a new Breakfast Club with the backing of a Kellogg's Breakfast Club grant this academic year, have also been invited to a launch breakfast at their local Morrisons Café. Pupils will receive a free breakfast followed by a tour of the Morrisons Market Street for them to gain an understanding of where their food comes from, by food making experts. Besides the "Kellogg's Breakfast", patrons can also avail a free kids' meal in the Cafés through the Morrisons Kids Eat Free promotion.

One kids' meal can be redeemed for free with any adult main meal costing over £5 from The Breakfasts, The Classics and The Chippy. The offer is available every day, seven days a week for any child aged under 16 in Morrisons Cafés nationwide. Get all the latest money stories from Yorkshire Live straight to your mobile via WhatsApp by clicking here .

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