Morrisons announces change to loyalty card for shoppers – what it means for you

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Morrisons has introduced a new feature to its More Card for customers this week (April 14) - find out what it means for you.

Shoppers who have one of the supermarket’s popular loyalty cards will now be able to donate their saved points to Marie Curie, helping to fund expert end-of-life care across the UK. They will be able to donate their More Card Points to Marie Curie in multiples of 1,000 (£1 value) through the More Card App or More website. Each donation will be converted into a cash value and transferred to Marie Curie on behalf of individual Morrisons customers.

Morrisons introduces new More Card feature The charity scheme was introduced on Monday (April 14), after customers and colleagues asked for the option of being able to put their points towards a charitable cause. With this in mind, Morrisons has ensured there is “flexibility” in the donations so that customers can contribute as many points or pounds as they wish to support the work of Marie Curie. Additionally, shoppers will also have the option to switch back to saving their points to spend in-store or online.



What is a Morrisons More Card? Morrisons More Card enables customers to earn five More Points on products in-store, online, in selected Morrisons Daily stores, on Groceries at Amazon and on Morrisons groceries ordered via Deliveroo. Who's ready for the first BBQ of the year? ☀️ Get 3 for £10 on selected meat and fish when you scan your More Card..

. Mix and match for your perfect combo💚 Once a customer has saved 5,000 points, they will receive a Morrisons Fiver which can be redeemed on a future shop, in-store or online. David Scott, corporate affairs director at Morrisons, commented: “We are delighted to see this next step in our partnership with Marie Curie which builds on £1million already raised thanks to our incredible colleagues and customers.

“Today’s [Monday’s] news marks a meaningful evolution in the Morrisons More Card loyalty programme and follows feedback from customers who want their everyday shopping to make a difference to a great charity. “Whether our customers choose to spend their points or donate them, every transaction now has the potential to support families facing terminal illness.” Matthew Reed, chief executive at Marie Curie, added: “Every pound donated helps ensure more people can access the expert care and compassion they need at the end of life.

“We’re proud to be partnering with Morrisons in this innovative way and look forward to seeing the impact of this new loyalty feature across the communities we serve.”.