More than 30 New World supermarket liquor licences suspended after advertising breach

New World stores face 48-hour alcohol ban.

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By RNZ More than 30 New World supermarkets throughout the South Island will have their off-licences suspended for 48 hours for breaching online alcohol advertising rules. The Alcohol Regulation and Licensing Authority (ARLA) released its reserved decision on Friday, ordering a 48-hour suspension of 32 supermarkets’ licences to sell alcohol in the South Island. Police Inspector Ian Paulin sought the suspension of liquor licences for 35 New World stores for an alleged violation of the Sale and Supply of Alcohol Act earlier this year.

The breaches relate to the online promotion of DB Export Gold and Ultra Low Carb products on January 9, that was advertised at a 26.1% markdown for Club Card owners..