23 hours Ago
are receiving a new advert prompting them not just to upgrade to , but to get that OS on a new PC – specifically a . By now, those with a computer are used to being (assuming their device is up to the ) with full-screen pop-ups informing them about support for the older OS running out next year. This has taken a fresh twist, however, with a new full-screen advert that noticed on one of its Windows 10 PCs (and a virtual machine running the older ).
In this effort, is specifically pushing Windows 10 users to “do more with a Windows 11 PC,” referring to buying a new one, and that for the “ultimate Windows 11 experience” you should purchase a Copilot+ PC. Microsoft confirmed to Windows Latest that it’s pushing a bunch of Windows 11 upgrade adverts in this full-screen, in-your-face style, and that the features offered with a Copilot+ PC – which has additional AI functionality exclusive to these devices – are also part of the persuasion tactics employed here. Analysis: Glossing over some major issues As noted, this is part of a broad campaign to get Windows 10 users upgrading to Windows 11 on a compatible PC, and we’ve seen a fair few of these messages on our older Windows 10 computer throughout this year.
In fact, we’ve lost count of the number of times this has happened, but we haven’t seen an ad pushing Copilot+ PCs – not yet anyway. Doubtless as 2025 rolls onwards, we’ll be seeing even more of this kind of badgering from Microsoft. is an idea for those whose machine isn’t compatible with Windows 11’s hardware requirements – likely due to a lack of TPM, or having an older processor.
However, as , this glosses over some truly worrying issues about a ton of old PCs heading to the scrapheap when in October 2025. You won’t see a full-screen Windows 10 pop-up about a potential looming environmental disaster, as in the past year or two, that’s for sure. One concession Microsoft has made, this time around on the OS merry-go-round, is that with Windows 10, albeit only for a year, effectively granting a stay of execution until October 2026 – which is at least something.
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