12 hours Ago
Michael Jordan fans now have a chance to own a collectible they likely never saw coming. A Flamin’ Hot Cheeto bearing an uncanny resemblance to the famous "Jumpman" image of Jordan that Nike has used as a logo for its Air Jordan athletic wear was this week by Goldin Auctions. The logo, from the 1980s, shows Jordan, who played in the NBA between 1984 and 2003 and helped the Chicago Bulls win six championships, leaping in the air with his legs spread apart as he prepares to dunk a basketball into a hoop.
The Jordan Cheeto looks as though it's making its own shot with its crunchy orange "legs" in a similar position. Its current bid is $525. The Cheeto's sale comes less than two weeks after the same New Jersey-based auction house sold a for a cool $87,840 after it went viral online.
Like the Charizard Cheeto, the Jordan Cheeto comes in a clear three-inch case. It's "positioned against a backdrop of the iconic photograph that inspired the world-renowned logo," Goldin Auctions explains in its description. The reverse of the case is "designed like a collectible card, highlighting Jordan’s accomplishments from his illustrious career," writes the auction house, which is featured in the Netflix docuseries “King of Collectibles: The Goldin Touch.
” Bidding for the Jordan Cheeto ends on March 29. Gina Vivinetto is a trending news reporter for TODAY.com.
