Meta tests ads on Threads, its alternative to X

Facebook parent Meta has begun testing ads on its newest social network Threads, an executive announced Friday, as the company continues to grow its alternative to Elon Musk's X. Budget with ET Budget 2025: A CFO’s playbook for operational excellence and long-term growth Rising Bharat may need to take center stage for India’s game-changing plans Will Indian Railways accelerate to global standards with govt’s budgetary allocation? Launched in summer 2023, its debut came eight months after Musk's acquisition of Twitter -- now called X -- when changes like paid subscriptions and reduced content moderation were driving away users and advertisers. The introduction of advertising on Threads was expected, given that Meta derives most of its revenue from ads across its free platforms.

"We're starting a small test for ads on Threads with a handful of brands in the US and Japan," Instagram and Threads chief Adam Mosseri announced Friday. He said his team would closely monitor feedback to ensure "they feel like Threads posts you'd find relevant and interesting." Artificial Intelligence(AI) Java Programming with ChatGPT: Learn using Generative AI By - Metla Sudha Sekhar, IT Specialist and Developer View Program Artificial Intelligence(AI) Basics of Generative AI: Unveiling Tomorrows Innovations By - Metla Sudha Sekhar, IT Specialist and Developer View Program Artificial Intelligence(AI) Generative AI for Dynamic Java Web Applications with ChatGPT By - Metla Sudha Sekhar, IT Specialist and Developer View Program Artificial Intelligence(AI) Mastering C++ Fundamentals with Generative AI: A Hands-On By - Metla Sudha Sekhar, IT Specialist and Developer View Program Artificial Intelligence(AI) Master in Python Language Quickly Using the ChatGPT Open AI By - Metla Sudha Sekhar, IT Specialist and Developer View Program Marketing Performance Marketing for eCommerce Brands By - Zafer Mukeri, Founder- Inara Marketers View Program Office Productivity Zero to Hero in Microsoft Excel: Complete Excel guide 2024 By - Metla Sudha Sekhar, IT Specialist and Developer View Program Finance A2Z Of Money By - elearnmarkets, Financial Education by StockEdge View Program Marketing Modern Marketing Masterclass by Seth Godin By - Seth Godin, Former dot com Business Executive and Best Selling Author View Program Astrology Vastu Shastra Course By - Sachenkumar Rai, Vastu Shashtri View Program Strategy Succession Planning Masterclass By - Nigel Penny, Global Strategy Advisor: NSP Strategy Facilitation Ltd.



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Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories The decision was widely seen as an attempt to appease President Donald Trump, whose conservative support base has long complained that third-party fact-checking on tech platforms was a way to curtail free speech and censor right-wing content. "The launch of Threads ads just weeks after Meta's content moderation makeover will raise advertiser eyebrows," Emarketer analyst Jasmine Enberg said, predicting negative reactions from users already skeptical of Meta. "But the volatility at TikTok is spurring brands to seek alternatives, and Meta isn't going to pass up an opportunity to throw Threads into the mix.

" TikTok, the popular China-based video-sharing app, faces an uncertain future in the United States. While a law banning the app took effect January 19 -- over concerns the Chinese government could exploit it to spy on Americans or covertly influence US public opinion -- Trump has suspended its implementation for two and a half months, seeking a solution with Beijing. Meta claims Threads has 300 million monthly users, though these numbers face scrutiny.

Critics point out that Instagram users are frequently redirected to Threads without explicitly choosing to visit the platform, potentially inflating user statistics..