Memorial Reefs International Announces Pet Reefs chosen by ICCFA as Most Personalized Pet Service

KAPOLEI, Hawai'i, March 17, 2025 /PRNewswire/ -- The International Cemetery, Cremation and Funeral Association (ICCFA) proudly announces the winners of the 2024 Keeping It Personal (KIP) Awards, celebrating excellence in personalization within the cemetery and memorialization profession....

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KAPOLEI , Hawai'i , March 17, 2025 /PRNewswire/ -- The International Cemetery, Cremation and Funeral Association (ICCFA) proudly announces the winners of the 2024 Keeping It Personal (KIP) Awards , celebrating excellence in personalization within the cemetery and memorialization profession. Established by the ICCFA Personalization Committee in 2001, the KIP Award program recognizes outstanding achievements across four categories: Most Personalized Service/Memorial for Cemetery, Most Personalized Service/Memorial for Funeral Home, Innovative Personalized Product and Most Personalized Pet Service. This year, the contest received entries from ICCFA members in Australia , Canada , Guatemala , Mexico , Taiwan , and the United States , which were judged by professionals from outside the deathcare field.

The 2024 KIP winners and honorable mentions will be celebrated during the Annual Meeting of Members on Thursday, May 1 , starting at 3:00 PM PT , as part of the 2025 ICCFA Experience in Las Vegas, Nevada , from April 30 to May 3, 2025 . Descriptions of each winning entry and honorable mention can be found at iccfa.com/awards/kip , and a future issue of ICCFA's Memento Mori magazine will highlight this year's results.



"We are thrilled to recognize the incredible creativity and compassion demonstrated by this year's KIP Award winners," said Bob Gordon, Jr. , CCE, Chairman of the ICCFA's Personalization Committee. "Their innovative approaches to personalization not only honor the lives of those we remember but also provide meaningful support to families during their most challenging moments.

" The winners and honorable mentions are as follows: Most Personalized Service/Memorial for Funeral Home First Place and Overall Grand Prize Winner: Vinculos de Amor (Remember Me) by El Campanario in Guatemala "This program is truly unique, addressing a topic that is often overlooked - miscarriages and stillbirths," said a 2024 KIP judge about the Overall Grand Prize Winner. "Providing support to grieving parents during such difficult times is incredibly important and meaningful." Honorable Mention: Tribute: Homenajes de Luz y Vida by Señoriale Corporación de Servicio in Guatemala Most Personalized Service/Memorial for Cemetery First Place: "It Will Be Okay" by Security National Funeral Homes & Cemeteries in Salt Lake City, Utah Honorable Mention: Willow Award: Excellence in End-of-Life Care by Smith Family Funeral Homes in North Little Rock, Arkansas Innovative Personalized Product First Place: " Your Story, Your Legacy" Living Veteran Feature of Veterans Legacy Memorial (VLM) by Keeper Memorials in Hamilton , Canada Honorable Mention: Video Planning Online by Afterword in New York, New York Most Personalized Pet Service First Place: Pet Reef by Memorial Reefs International in Kapolei, Hawaii Honorable Mention: Pawprints on the Rainbow: A Tribute to Our Eternal Stars by Señoriale Corporación de Servicio in Guatemala The ICCFA congratulates all the winners of the 2024 Keeping It Personal (KIP) Awards.

These outstanding innovators continue to set new standards of excellence, inspiring the profession to create meaningful and memorable experiences for the families they serve. Founded in 1887, the International Cemetery, Cremation, and Funeral Association is the only international trade association representing all segments of the cemetery, cremation, funeral, and memorialization profession. The association is comprised of more than 10,000 members in the cemetery, funeral home, and crematory industries, as well as supplier and related businesses worldwide.

Media Contact: Danny Santiago (877) 218 0747 [email protected] SOURCE Memorial Reefs International.