2 weeks Ago
Schmooze , a meme-based dating app , has raised $4 million in a funding round led by Elevation Capital . The round also saw participation from angel investors including the founders of Ultrahuman, The Souled Store and Paytm . Founded by Vidya Madhavan and Abhinav Anurag, Bengaluru-based Schmooze uses AI to connect people based on their unique sense of humour and interests through memes, aiming to match users with those who resonate with their personalities.
“GenZs are done with swiping on photos. They are looking for something deeper in the people they are interested in dating,” Madhavan told ET in an interaction. “At the same time, another trend I observed is the huge explosion of memes, particularly among GenZs.
..and even millennials have started communicating through memes,” she added.
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Gupta, Professor: Department of Finance and Business Economics, University of Delhi View Program Marketing Performance Marketing for eCommerce Brands By - Zafer Mukeri, Founder- Inara Marketers View Program “We've realised that the power of content in unifying people and understanding if they can vibe together is immense and universal. While we began with memes, we’re quickly expanding to other forms of content,” Anurag said. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories Schmooze has over one million users and has witnessed over nine billion meme swipes.
It competes with global giants such as Bumble, Tinder and Hinge in the market. The dating app has also expanded its platform with AI-driven features such as Roast AI, which mimics conversations with a stand-up comedian, and Rant AI, a digital diary that responds to users' inputs to ensure that users feel a sense of companionship, even when they're not directly interacting with others. It last raised around $3 million in 2021.
Commenting on the investment, Amit Aggarwal, principal at Elevation Capital, said, “Schmooze represents a strategic evolution in the dating app market. It is like the wingman Gen Zs didn’t know they needed—powered by cutting-edge AI and fuelled by the rich tapestry of memes – it’s a deep dive into the psyche of today’s youth, offering a vibe-check that resonates with their unique cultural language.” On August 6, ET reported that dating app Juleo raised $2.
5 million in a funding round from Livspace founder Ramakant Sharma, Cred founder Kunal Shah, Acko cofounder Ruchi Deepak, and Groww founders Harsh Jain and Lalit Keshre, among others..
