1 week Ago By David Walker, Joseph Wilkes, Samantha Ibrahim
Meghan Markle's highly-anticipated lifestyle brand , American Riviera Orchard, is set to launch soon, and fans are eagerly awaiting its debut. The Duchess of Sussex first teased the project eight months ago with a glamorous video, Instagram page, and website, but has since kept details under wraps, revealing only a logo and a waitlist sign-up for fans. According to royal expert Tina Brown, Meghan is drawing inspiration from Gwyneth Paltrow's successful Goop brand , which she reportedly researched extensively in the early stages of her career.
Meghan's trademark applications suggest she plans to sell a range of luxury items, from high-end homeware to gourmet jam. This isn't her first foray into the wellness market, as she previously ran a lifestyle blog called The Tig, which featured travel and food recommendations, as well as guest posts from celebrity friends. Brown has praised Paltrow's "canny" creation of a wellness e-commerce site, which sells items like $550 healing quartz necklaces and $66 yoni eggs for enhanced orgasms.
Meghan Markle's lifestyle brand hit with fresh blow as she 'changes track' with Prince Harry Inside latest on Meghan Markle's American Riviera Orchard launch amid Colombia tour Prince Harry and Meghan Markle will celebrate huge milestone with son after Colombia tour She added: "Although it was much mocked by the highbrow press, Goop attracted an adoring following from millennials and big investment and became a $250million business – and some of the bizarre items have attracted attention, and revenue." Meghan Markle's new project has insiders buzzing with the prospect of her latest lifestyle brand potentially rivaling Gwyneth Paltrow's lucrative Goop empire . Sources close to the Duchess have revealed she might be aiming for a piece of the New Age wellness pie with her brand American Riviera Orchard, which focuses on food and drink, reports the Express .
An insider reflectively mentioned, "Meghan was always talking about Goop." Tina observed that Meghan's former blog lacked the savvy marketing of Goop, speculating, "What The Tig lacked was Paltrow's sly positioning that she was in on the joke of monetizing eyeballs. The wink-wink sensationalism of Goop's This Smells Like My Vagina scented candle would never have found itself onto Meghan's earnestly tasteful Tig.
" It's murmured that Meghan envisions her new lifestyle brand as becoming an accessible destination for fans, inspired by her adoration for a particular robust red wine, Tignanello, which gave her past blog its name, The Tig. A confidant, Omid Scobie, hinted at her desire to create something "accessible" for followers. Whispers suggest a grand reveal is set for May next year, possibly aligning with a Netflix cooking show.
Her recent PR move, sending out gifts like raspberry jam and dog biscuits, garnered attention. Items from drinkware to bar essentials have been trademarked under the brand, fuelling speculation about her ambitions in the world of hosting and entertaining..
