Meghan Markle’s As Ever range sells out in 30 minutes ... even the $49.13 jars of honey

Eight products including £11 ($25.05) jars of jam marked as sold out on website within half an hour of going live. The Duchess of Sussex has revealed the prices for her lifestyle brand, including wildflower honey with honeycomb priced at US$28 (£21.

60 or $48.88). The As Ever range also includes a US$14 (£10.



80 or $24.44) jar of raspberry jam and flower sprinkles for US$15 (£11.60 or $26.

19). The goods, which also include shortbread and crepe mixes, both costing US$14 (£10.80 or $24.

44), and various herbal tea mixes for US$12 (£9.30 or $20.95) each, went on sale in the United States on Wednesday and the entire product range appeared to have sold out within 30 minutes of going live.

A well-placed source told The Telegraph that the items would be made available in small quantities and quickly marked as sold out to generate interest, which is a common marketing ploy..