Matrimony.com, the Chennai-based Wed-Tech company, has signed actor Anil Kapoor as its brand ambassador to widen the reach of its community-based matrimony services. Matrimony.
com offers over 200 community-based matrimony services categorised by caste, religion, occupation, and special groups. These services cater to various segments of the population according to their preferences, helping individuals find their ideal life partners, according to a release. Murugavel Janakiraman, Founder and CEO of Matrimony.
com, said, “Anil Kapoor has been in show business for over 45 years and has won the love of people across the country and the globe. His image as a perfect husband, a caring father, and a doting grandfather inspires millions.” To start with the company will release TV commercials for four communities - BrahminMatrimony, RajputMatrimony, AgarwalMatrimony, and KayasthaMatrimony – featuring Anil Kapoor, in the middle of the ongoing wedding season.
Matrimony.com has planned a 360-degree marketing campaign featuring Anil Kapoor, targeting these communities throughout the year. The campaign will kick off with the release of commercials in January 2025 across all major TV networks, the release said.
The company’s share price on the NSE closed at ₹678.80, up by ₹13.25 or 1.
99 per cent. Comments.
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Matrimony.com enlists Anil Kapoor as brand ambassador to boost community matrimony services
Matrimony.com provides over 200 marriage-related services categorising individuals by caste, religion, and occupation, ensuring a tailored matchmaking experience