March Auto Sales: Mahindra beats forecasts, Maruti struggles, Royal Enfield hits milestone

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March auto sales rose, driven by Chaitra Navratri promotions. Strong growth in two-wheelers, tractors, and SUVs fueled industry momentum. Maruti lagged, while Mahindra & Mahindra led gains.

1 / 15 Auto sales in March increased due to the Chaitra Navratri festival, as buyers took advantage of promotional offers. Growth occurred across several categories, especially two-wheelers and tractors. Retail activity spiked in the last week of March, supporting the upward trend.

Industry analysts expect this pace to continue into the coming months, fueled by steady demand, particularly in rural regions. The festive season played a major role in lifting overall sales figures. 2 / 15 Maruti Suzuki: Maruti Suzuki’s total sales in March grew 3% year-on-year, aligning with predictions.



Domestic sales dropped 1%, and entry-level cars fell 4%. Utility vehicle sales rose 5%. The company posted the smallest growth among major automakers, facing ongoing pressure in the budget segment despite steady results elsewhere.

3 / 15 Mahindra & Mahindra (Auto): Mahindra & Mahindra’s auto sales hit 83,894 units in March, topping the expected 79,366 units. Total sales grew 23% year-on-year, with SUVs up 18%. Domestic passenger vehicle sales rose 18% to 48,048 units, and total sales with exports reached 50,835 units.

For FY25, domestic PV sales climbed 20% to 5,51,487 units. The company also started delivering electric SUVs, a milestone in its electrification push. 4 / 15 Kia India: Kia India reported a 19% rise in domestic dealer dispatches, reaching 25,525 units in March, up from 21,400 units a year ago.

For FY25, total sales stood at 2,55,207 units, reflecting a 4% increase from 2,45,634 units in FY24. The company also exported 26,892 units, expanding its global presence. Kia India’s Senior VP, Hardeep Singh Brar, credited the growth to customer trust and the strong demand for the Kia Syros, launched just two months ago.

5 / 15 JSW MG Motor India: JSW MG Motor India recorded a 9% increase in March wholesales, reaching 5,500 units from 5,050 units a year ago. Electric vehicles, including the Comet, ZS EV, and Windsor, made up over 85% of sales. The Windsor hit its best-ever monthly figure.

The company noted growing EV adoption as a key factor in its market strength. 6 / 15 Toyota Kirloskar Motor: Toyota Kirloskar Motor recorded its highest-ever annual sales in FY25, driven by strong demand for SUVs and MPVs. The company dispatched 3,37,148 units, marking a 28% growth from 2,63,512 units in FY24.

In March, sales rose 11% to 30,043 units from 27,180 a year ago. Vice President Varinder Wadhwa credited the growth to rising SUV, MPV, and hybrid adoption, strong exports, and expansion in smaller cities, alongside customer-focused initiatives like T-CARE, despite increasing competition. 7 / 15 Ola Electric: Ola Electric sold 23,430 units in March, showing demand in urban and rural markets.

A February shift to in-house registrations caused delays, but March saw improvements in clearing backlogs. FY25 sales reached 3,44,005 units, holding a 30% share of the electric two-wheeler market. Production of the Gen 3 portfolio increased to meet delivery needs, solidifying its top spot in India’s EV two-wheeler sector.

8 / 15 Royal Enfield: Royal Enfield sold 1,01,021 units in March, above the expected 91,000 units, marking a 34% year-on-year rise. Domestic sales grew 33%, and exports increased 36%. FY25 annual sales hit a record 10,09,900 units, up 11% from FY24.

Strong demand in India and overseas markets drove this, alongside new assembly units in Thailand and Bangladesh. 9 / 15 TVS Motor: TVS Motor’s March sales totalled 4,14,687 units, up 17% from last year. Domestic two-wheeler sales grew 14%, three-wheeler sales jumped 44% to 14,567 units, and exports rose 23% to 1,13,464 units.

Electric vehicle sales surged 77% to 26,935 units. FY25 sales reached 47,44,000 units, up 13%, with exports up 18%, reflecting strength in EVs and global markets. 10 / 15 Ashok Leyland: Ashok Leyland's March sales beat expectations by 7%, with total sales rising 6% compared to last year.

Medium and Heavy Commercial Vehicle (M&HCV) sales grew 15%, driven by steady fleet demand and a recovering economy. The company plans to maintain this growth in the next few quarters, reflecting its strong position in the commercial vehicle market. 11 / 15 Audi India: Audi India’s sales for Q1 2025 reached 1,223 units, up 17% from the previous year.

A diverse product lineup and stable supply chains drove this growth. The pre-owned car segment, ‘Audi Approved: plus,’ increased by 23%. Models like the Audi Q7 and Q8 saw high demand.

The company remains positive about the luxury car market in India after resolving past supply challenges. 12 / 15 VE Commercial Vehicles: VE Commercial Vehicles Limited, an unlisted subsidiary of Eicher Motors Limited, reported 1,01,021 units sold in March, exceeding forecasts. Sales rose due to pre-buying ahead of the OBD II-B emission rules effective 1 April, which may raise prices.

The company achieved its highest-ever fiscal sales, highlighting its solid market presence and focus on growth. 13 / 15 Escorts Kubota: Escorts Kubota sold 11,974 tractors in March, a 15% increase from last year. Domestic sales grew by 15%, and exports rose 12%.

Stable agricultural demand and positive rural sentiment supported this rise. The company expects continued growth, backed by favourable farming conditions and its expanding role in global tractor exports. 14 / 15 Mahindra & Mahindra (Tractor): Mahindra & Mahindra’s tractor sales soared 34% to 34,934 units in March, beating the estimate of 30,012 units.

Domestic sales were 32,582 units, with exports at 2,352 units. Good weather, strong rabi crop forecasts, and farmer optimism fueled this growth. FY25 saw the company’s highest-ever tractor sales, up 12%.

Momentum is expected to continue into Q1 FY26 due to a solid harvest season. 15 / 15 Skoda Auto India: Skoda Auto India delivered 7,422 units in March, its highest monthly total in 25 years in India. The broader market also saw gains across segments, with rising interest in domestic and export sales.

This sustained growth points to industry expansion, supported by strategic efforts and new products from various manufacturers..