12 hours Ago
On Instagram this week, I saw something that gave me pause for thought. An announcement by Kim Kardashian about a new collaboration between her shapewear brand and Nike, NikeSkims, read that it is a “new brand grounded in unrivalled belief in women..
. coming this spring for the body-obsessed”. Finally, I thought, Kim Kardashian is saying the quiet part loud.
Where once the Kardashian sisters’ “fuller” bodies were seen as a refreshing alternative to the absolutely awful “heroin chic” body ideals of the early 2000s, in recent years they’ve changed. As Ozempic and fashion came together over the last number of years to move body trends towards thinness, the women became slimmer, documenting and endlessly talking about their “fitness” routines and diet..
