Francis Dinha is CEO and cofounder of OpenVPN Inc. , a leading enterprise network security company. In today's digital landscape, cybersecurity threats are no longer just an IT issue; they have evolved into a core business challenge that demands executive attention at the highest levels.
The rapid rise of ransomware attacks, supply chain vulnerabilities and data breaches has created an environment of persistent uncertainty, leaving organizations grappling with how to stay resilient in the face of evolving threats. These incidents are no longer isolated; they have far-reaching implications that affect customer trust, operational efficiency and overall business continuity. However, forward-thinking CEOs are beginning to recognize that these disruptions, while formidable, also present unique opportunities to rethink their security strategies, innovate new solutions, and differentiate their organizations in an increasingly crowded and competitive marketplace.
By adopting a proactive and strategic approach to cybersecurity, leaders can transform threats into powerful catalysts for growth and long-term success. It takes resilience, determination and even panache—but it can be done. Cyber threats often reveal vulnerabilities that were previously overlooked or underestimated.
CEOs who adopt a proactive, opportunity-driven mindset can leverage these moments to: • Accelerate Digital Transformation: Cyber incidents often force companies to rethink their digital infrastructure. Rather than patching up outdated systems, visionary leaders use these disruptions as catalysts for comprehensive digital transformation. By investing in modern, scalable and secure architectures, businesses can enhance operational efficiency while improving resilience.
• Enhance Customer Trust And Brand Reputation: A well-managed cybersecurity response can significantly boost customer trust. Transparency and swift action during a crisis signal to stakeholders that the organization values security and privacy. CEOs who take the lead in openly communicating security measures and improvements can turn a potential disaster into a loyalty-building exercise.
• Innovate Security Offerings: Organizations that have experienced cyber disruptions often have firsthand knowledge of where existing security solutions fall short. Some companies have leveraged their experiences to develop proprietary security tools, creating new revenue streams and solidifying their position as industry leaders in cybersecurity. In 2017, global shipping giant Maersk fell victim to the NotPetya ransomware attack, which disrupted operations across 76 ports worldwide.
Rather than viewing the incident solely as a setback, Maersk’s leadership embarked on a strategic overhaul of its IT infrastructure . The company adopted the NIST framework, prioritized visibility and emerged as a global leader in supply chain cybersecurity resilience. The company’s proactive stance now serves as a benchmark in the logistics industry.
After its highly publicized data breach in 2017 , Equifax faced widespread criticism and regulatory scrutiny. However, under new leadership, the company took bold steps to regain trust by investing heavily in cybersecurity infrastructure and launching new products focused on identity protection. Their transparent approach to addressing vulnerabilities and commitment to innovation helped restore customer confidence and set a new industry standard for data protection.
At the onset of the Covid-19 pandemic, Zoom experienced explosive growth, which exposed significant security flaws, including " Zoom-bombing " incidents. In response, the company’s leadership took decisive action by rapidly deploying end-to-end encryption, hiring top cybersecurity experts and enhancing transparency around security practices. By addressing concerns head-on and demonstrating agility, Zoom maintained its competitive edge and strengthened its position in the enterprise market.
To turn cybersecurity threats into opportunities, CEOs must embrace a multifaceted leadership approach that goes beyond technical solutions and extends to cultural, strategic and operational changes. First and foremost, fostering a security-first culture within an organization is critical. This means embedding cybersecurity considerations into every level of business decision-making, from product development to customer engagement.
Leadership must set the tone by prioritizing security as a fundamental business value rather than a compliance checkbox. Building such a culture requires continuous reinforcement through regular training, internal communication and leading by example. Equally important is the need to invest in agility.
In an environment where threats evolve rapidly, a rigid cybersecurity strategy can become obsolete overnight. CEOs must champion adaptive frameworks that allow businesses to quickly pivot in response to emerging risks. This could involve deploying flexible security architectures, implementing rapid-response teams, and fostering an internal culture that values experimentation and adaptability.
Another critical aspect of leadership in cybersecurity disruption is leveraging threat intelligence effectively. Staying ahead of adversaries requires access to real-time, actionable insights gathered from industry partners, regulatory bodies and cybersecurity experts. CEOs should advocate for partnerships and collaborations that enhance their organization’s threat visibility, enabling proactive rather than reactive security measures.
Finally, a forward-thinking CEO understands that technology is only as strong as the people who manage it. Prioritizing talent and training is crucial to building a resilient cybersecurity strategy. This involves not only hiring top cybersecurity professionals but also ensuring that every department is equipped with the knowledge and skills needed to recognize and respond to threats.
Encouraging cross-functional collaboration and investing in ongoing education can create a more security-conscious workforce, reducing the likelihood of human error leading to breaches. In the face of rising cyber threats, CEOs who view disruption as an opportunity rather than a setback position their organizations for long-term success. By embracing innovation, transparency and proactive leadership, they can not only mitigate risks but also enhance their competitive standing in the market.
The future of cybersecurity leadership lies in turning challenges into steppingstones for growth and transformation. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?.
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Leadership In Cybersecurity Disruption: Turning Emerging Threats Into Competitive Opportunities

In the face of rising cyber threats, CEOs who view disruption as an opportunity rather than a setback position their organizations for long-term success.