K-Pop Star’s Social Media Mix-Up Sparks Debate Over Condom Brand’s Marketing Strategy

SEOUL, Nov. 12 (Korea Bizwire) – Controversy has erupted after Eric, a member of K-pop group The Boyz, mistakenly shared photos of condoms packaged to look like Pepero snacks on social media, prompting an apology from the condom manufacturer Bareun Saenggak. The incident occurred on November 11 when Eric posted a handwritten letter to fans for [...]The post K-Pop Star’s Social Media Mix-Up Sparks Debate Over Condom Brand’s Marketing Strategy appeared first on Be Korea-savvy.

Controversy has erupted after Eric, a member of K-pop group The Boyz, mistakenly shared photos of condoms packaged to look like Pepero snacks on social media. (Image courtesy of Bareun Saenggak) SEOUL, Nov. 12 (Korea Bizwire) – Controversy has erupted after Eric, a member of K-pop group The Boyz, mistakenly shared photos of condoms packaged to look like Pepero snacks on social media, prompting an apology from the condom manufacturer Bareun Saenggak.

The incident occurred on November 11 when Eric posted a handwritten letter to fans for Pepero Day, accompanied by what he thought were Pepero snacks. However, the items in question were actually condoms designed to mimic the popular Korean snack’s packaging, part of a special collaboration between Bareun Saenggak and convenience store chain GS25. Bareun Saenggak, a sexual wellness brand, issued an apology on their official social media accounts, stating “We sincerely apologize for causing this controversy.

The responsibility lies entirely with Bareun Saenggak.” However, the company also took the opportunity to emphasize an important point: contraceptive devices are classified as medical equipment that can be legally purchased by minors. “Our brand activities stemmed from a desire to remove the stigma associated with purchasing or possessing contraceptive products,” the company explained.

“We are willing to accept criticism for this controversy if it helps raise awareness that condoms are not adult products but medical devices available to adolescents,” the statement continued. “We hope this incident can lead to more open-minded attitudes about contraceptive products in daily life and foster healthier perspectives on sexual health.” The company also extended apologies to GS25 store owners who may have been confused by the marketing strategy.

“We sincerely apologize to GS25 store owners who may have been surprised when the products were mistakenly displayed in Pepero sections rather than in condom displays,” the statement concluded. Ashley Song ([email protected]).